Open Farm has expanded its Freshly Crafted line with 11 new recipes across four formats and launched a digital Meal Plan Builder that creates personalized feeding recommendations based on individual dog characteristics.
The fresh dog food line, introduced in 2019, features human-grade ingredients with humanely raised meat or Ocean Wise recommended fish as the first ingredient, plus non-GMO fruits and vegetables. Products are gently cooked and frozen to preserve nutrients.
“Nutrition is one of the most powerful ways we can support a dog’s health,” said Dr. Moran Tal-Gavriel, BSc, DVM, DVSc, Dip. ECVCN, head of Veterinary Nutrition, Open Farm. “Freshly Crafted combines real, recognizable, human-grade ingredients in veterinary-approved recipes — rooted in expertise and made to help your dog thrive.”
The new Meal Plan Builder uses factors including age, weight, activity level and body type to generate recipe recommendations and feeding guidelines for both online and retail purchases.
“Pet parents are looking for more thoughtful, personalized approaches to nutrition,” said Mark Sapir, chief marketing officer, Open Farm. “With Freshly Crafted, we’re combining premium, vet-approved recipes with the convenience and intelligence of our personalized meal builder — making it easier than ever to feed your pet in a way that’s tailored to their unique needs.”
New product lineup
The expansion includes four product formats with 11 new recipes:
Grain-Free Freshly Crafted (16oz and 96oz pouches): Three new recipes join the existing five-recipe lineup, featuring pasture-raised lamb, wild-caught fish, and a limited-ingredient “Tummy Rescue” formula with turkey and digestive support ingredients.
Freshly Crafted Meatballs (14oz and 36oz packs): Three bite-sized recipes made with organ meat, available in harvest chicken, turkey and salmon, and grass-fed beef and pork varieties.
Goodbowl Freshly Crafted with Grains (16oz and 96oz pouches): Two recipes with wholesome grains for price-conscious consumers, featuring harvest chicken or grass-fed beef with barley and vegetables.
Goodbowl Freshly Crafted Rolls (28oz): Three slice-and-serve rolls designed for new fresh food customers, including harvest chicken, turkey and salmon, and chicken and grass-fed beef combinations.
All recipes meet AAFCO nutritional standards for complete and balanced nutrition. Products are shipped frozen on dry ice and feature recyclable packaging through TerraCycle as part of the company’s zero waste to landfill commitment by end of 2025.
The expanded Freshly Crafted line is available online at OpenFarmPet.com and at neighborhood pet stores across North America.
Company’s first cat treat
In related news, Open Farm enters the growing cat category with Kitty Cubes, its first cat treat. The company said rising cat ownership — now at 59% of pet parents — combined with increased demand for natural, functional treats, makes this launch a timely addition to its portfolio.
Freeze-dried raw to preserve nutrition and taste, Kitty Cubes are perfectly sized for cats, featuring up to 92% meat and organs from Certified Humane, Global Animal Partnership certified, or Ocean Wise recommended sources. Each recipe features non-GMO superfoods like sweet potatoes, cranberries and pumpkin, and offers guaranteed omega fatty acids for skin and coat health plus probiotics for digestive support.
Kitty Cubes are grain-free, legume-free, and available in 1.5 oz resealable pouches in three recipes: Chicken & Turkey, Salmon & Mackerel, and Surf & Turf.
Regeneratively sourced pet treat
Open Farms is also introducing its Regenerative Lamb Lung Cubes, the first regenerative-sourced pet treat from Open Farm. Made from 100% pasture-raised, Global Animal Partnership certified lamb lung sourced from Land to Market-verified farms in New Zealand, these single-ingredient treats are freeze-dried raw to preserve nutrition and taste.
Land to Market, the leading third-party regenerative agriculture verification, ensures that ingredients used in verified recipes are sourced from farms using practices that preserve, restore and regenerate soil health and surrounding ecosystems. Partner farms employ methods such as rotational grazing, waterway protection, and biodiversity restoration, directly supporting Open Farm’s goal to advance regenerative agriculture across one million acres of farmland by 2030
Dining and Cooking