Italian Heritage, Hospitality, and Holiday Sales Opportunities Take Center Stage
August 13, 2025 (Miami, FL) — Ca’ di Rajo, the award-winning, family-owned winery in the heart of Treviso, raises a glass to National Prosecco Day on August 13 as a celebration of Italian excellence and a flavorful prelude to Italian Heritage Month this October. With the holidays fast approaching, the winery invites wine professionals and retailers to rediscover the elegance and versatility of its Prosecco DOC Treviso and Prosecco Rosé wines.
“National Prosecco Day gives us the perfect moment to celebrate not only the quality of our wines, but also the Italian traditions and craftsmanship that define our family and our region,” said Fabio Cecchetto, co-owner and partner, Ca’ di Rajo. “From now through the holidays, our Proseccos bring the sparkle and soul of Italy to every table.”
A Taste of Italy All Season Long
From celebratory brunches and wedding toasts to weeknight aperitivo and festive holiday gatherings, Ca’ di Rajo’s sparkling wines are crafted for moments of joy and connection. Their clean, expressive style reflects the freshness of the Veneto countryside:
Prosecco DOC Treviso Extra Dry – Elegant, aromatic, and balanced with bright acidity and fine bubbles.
Prosecco Rosé – A charming, fruit-forward sparkler with notes of red berries and citrus zest.
A Celebration of Heritage and Hospitality
As October approaches, Ca’ di Rajo encourages retailers and hospitality professionals to highlight Italian wines in celebration of Italian Heritage Month. The winery’s rich family history, rooted in generations of winemaking in the Piave River Valley, offers a meaningful connection to Italian culture and craft — just in time for seasonal features, Prosecco displays, and holiday planning.
Plan Now for the Holidays
Whether stocking shelves, planning wine lists, or building gift sets, Ca’ di Rajo’s elegant packaging and award-winning quality offer a perfect fit for the months ahead.
“We invite our U.S. partners to use National Prosecco Day as a launch point for Italian Heritage Month activations and holiday promotions,” said Cecchetto. “Prosecco is not just for summer—it’s for every celebration.”
Celebrate Italian Heritage
“This October, join Ca’ di Rajo in honoring Italian Heritage Month by raising a glass to culture, connection and the timeless joy of exceptional wine,” Cecchetto said. National Prosecco Day is the perfect moment to raise a glass to Italy’s joyful spirit and to toast the moments that matter – from everyday gatherings to the celebrations just around the corner. As we head into fall and the holiday season, Ca’ di Rajo invites Prosecco lovers to discover its handcrafted, family-made wines
About Ca’ di Rajo
Located in the heart of Treviso, Ca’ di Rajo blends modern winemaking with deep-rooted family traditions. The winery is committed to sustainability, heritage and innovation — producing award-winning wines that celebrate the beauty and balance of the Italian landscape.
About Cork Alliance
Cork Alliance is a U.S.-based importer and marketing firm representing a select portfolio of international wineries committed to quality, sustainability and distinctive regional character. Based in Miami, the company works closely with distributors, restaurants, retailers and the media to build awareness and drive sales in U.S. markets.
Dining and Cooking