TEMECULA — After over 30 years of serving the business community in Southwestern Riverside County, the Economic Development Coalition (EDC) has announced a comprehensive regional rebrand. The area will now be recognized as Southern California Wine Country, reflecting its growing reputation as a premier destination for wine, tourism, and business opportunity.This new identity aligns with the region’s rise in prominence due to its vibrant wine industry, unique lifestyle offerings, and increasing tourism. With this rebrand, the EDC aims to highlight not only the rich culture and scenic beauty of the region but also its pro-business environment, strategic location, and diverse economic potential.“As the region becomes more well known for its wine and tourism industry, it makes se
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