Hell’s Kitchen Roblox is based on the culinary competition
Immersive entertainment studio Metavision, part of ITV Studios’ fledgling digital content label Zoo 55, has launched an interactive game based on hit cooking format Hell’s Kitchen on social gaming platform Roblox.
Hell’s Kitchen Roblox places players into the red and blue teams seen on the show, where they compete to impress chef Gordon Ramsay and vie for the title of executive chef.
Metavision said the game, which is the studio’s first project to launch since it folded into Zoo 55, has garnered over 18 million visits so far, with 450,000 daily active users logging on to play. Hell’s Kitchen Roblox launched last month.
Metavision’s MD, Ashley Lewis, said: “By blending the unique essence of Hell’s Kitchen with the immersive possibilities of Roblox, we’re offering players a fresh way to engage with the brand and create their own culinary adventures. We’ve got an exciting 2025 roadmap for the experience and can’t wait to show the community what we have in store next.”
Dining and Cooking