Ethos Pet Brands, parent company of Canidae® and Natural Balance®, introduced a range of new pet food products at SUPERZOO.
Canidae highlighted its new Pure Farm To Bowl™ line, made with responsibly sourced proteins like grass-fed bison and wild-caught salmon, along with regeneratively farmed ingredients. Recipes are free from corn, wheat, soy, and artificial additives, and cooked in small batches at the brand’s Texas facility. Canidae also expanded its All Life Stages line with a High Protein for Active Dogs formula, offering 30% protein and 20% fat to support strength and energy needs for active and working dogs.
Natural Balance showcased updates across its portfolio, including Ultra Protein and Ultra Protein+ cat food, which feature nutrient-rich organs and real animal proteins for energy and wellness. The brand also introduced new Specialized Nutrition dog food options and expanded its Health Protection line.
Image Credit: Ethos Pet Brands
Dining and Cooking