Casillero del Diablo adds cans of most popular skus into the UK

Chilean wine brand Casillero del Diablo has added cans of its most popular red and white wine in the UK, as well as new a low-calorie red and zero-alcohol sparkling wine to its range.

The brand, which is part of Vina Concha Y Toro and is number 3 in the UK’s top ten wine brand by value according to the most recent Nielsen IQ stats, has launched two of its best selling skus – including the UK’s number one cabernet, the Cabernet Sauvignon Reserva and Sauvignon Blanc Reserva, which is the best-selling Sauvignon Blanc in the UK from anywhere apart from New Zealand, into 187ml canned format. The two wines – #3 and 4 in the country overall, will be available in 1,000 Tesco Express stores nationwide from this week.

Brands Controller at VCT Europe, Claire Raine said it was “fantastic” to welcome new formats and products “to suit the changing consumer needs”.

“We have seen what an impact cans have already had in the wine category, and for a well-known brand like Casillero del Diablo to supply our quality red and white wines in this format will help grow the category even further,” she said, adding that the response to the cans has been really positive.

The other additions include a Casillero del Diablo BeLight Red, a blend of Cabernet Sauvignon, Carmenere and Syrah made from early harvested fruit which has a portion of the blend dealcoholized using spinning cone technology. This gives it an abv of 8% and only 65 calories for a typical 125ml glass, and follows the launch of BeLight Sauvignon Blanc and BeLight Rosé in 2023.

“The BeLight range continues to get fantastic reviews from people wanting to enjoy a great glass of wine but with fewer calories, and the team in Chile took as much care producing a quality red wine as they had done with the BeLight Sauvignon Blanc and Rosé two years ago,” Raine added.

The final addition is the brand’s first no-alcohol product, Casillero Zero sparkling, which launched in the UK this year and which is now in wide distribution at Sainsburys.

According to global analysts Future Market Insights, the global canned wine market is estimated to rise from US$643 million in 2024 to US$3,129 million by 2034 driven by millenials and Gen Z adopters and changing consumption patterns. So far the supermarket channel dominates sales, with around 44% of sales, although FMI reports that online retail and speciality stores are “expanding rapidly”.