Every year, chocolate fans across the world come together on February 5 to celebrate World Nutella Day. And there’s no better place celebrate than in the Italian town where it was first created
08:00, 05 Feb 2025Updated 08:24, 05 Feb 2025
Nutella allegedly taste different in its home town(Image: LightRocket via Getty Images)
Chocoholics around the globe unite every year on the February 5 to mark a very sweet occasion – World Nutella Day.
And there’s no better place to join in the festivities than Alba, the Italian town where Nutella and Ferrero Rocher were originally concocted.
Nestled in the renowned chocolate-producing Piedmont region of Italy, known for its delectable gianduja, Alba has become a pilgrimage site for those after the creamy chocolate-hazelnut blend.
The TikTok user, Karissa, joined legions of tourists flocking to Alba to sample everything infused with the local specialty. She raved about her experience, saying: “It’s this little town in northern Italy with a massive Ferrero factory that pumps out so much Nutella, the whole town smells like chocolate.”
“Apparently, Nutella tastes different here too,” she claimed.
Her video tour showcased the town’s unique Nutella offerings, from various jar sizes to cakes and ice cream, not forgetting the homemade delights of local bakeries.
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“All the bakeries have like Nutella cookies and Nutella cakes,” she noted. One standout treat left an impression on Karissa: “I went to four different stores and finally found Nutella ice cream, which has this thick layer of Nutella on top, and then ribbons of cold, crunchy, thick Nutella throughout. But the ice cream itself is almost like a mousse. It’s so light and fluffy and so creamy.”
She rated it a solid nine out of ten before moving on to sample the Kinder delice desserts she’d discovered at the same shop. However, due to their slightly dry texture, she gave them a seven out of ten.
But her main curiosity was about the local Nutella. “I was curious if Nutella actually tastes different here, and I think it does. It’s a lot nuttier and thicker and definitely less sweet,” she observed.
She also tried the plant-based version of Nutella, noting, “It’s definitely a bit thinner and not quite as rich as the original, but hey, it’s still delicious. Like, my dad can’t have dairy so he was so excited.”
Moving on to another sugary delight, she described the Kinder Cards as “These Kinder Cards are kind of like thin crispy waffles with a super sugary white chocolate and they’re so satisfyingly crunchy.”
She also sampled a Tronky, another Ferrero product, which she described as a crispy wafer filled with a crunchy hazelnut cream, suggesting that dipping it in Nutella would enhance its taste.
Karissa also had high praise for the local bakeries after trying two different Nutella cookies, stating, “The hazelnut spread here is so much nuttier and more flavourful than the US. It like smacks you in the face with hazelnut flavour.”
Commenting on her post, one user shared: “I’m from Alba and i can’t explain to you the chocolate smell in the morning when i leave for school, it’s insane.” Another user chimed in: “I thought Ferrero (that mainly makes kinder) originated from Germany.”
Meanwhile, some folks were taken aback to learn that beloved Nutella and Kinder goodies aren’t up for grabs across the pond in the US. One baffled individual remarked: “Wait, yall don’t have those things in the US? I can buy all of these in the store next door.”
Dining and Cooking