The title relates to a long-held ritual in Argentina for lingering at the table at the end of a meal, exchanging stories and good wine.
Consumers are encouraged to “stay, sip, savour” in the new video campaign.
Preety Johl, senior marketing manager for Trivento at VCT Europe, said: “Sobremesa is all about building deeper connections with our loved ones, living in the present, cherishing the little moments, and talking about the big things.
“Trivento has had a phenomenal growth journey, having sustained the No. 1 Red Wine SKU status for a number of years, whilst consistently winning quality awards, and this new campaign will consolidate its identity further as we head towards an even more exciting future.”
The Trivento Sobremesa video on demand campaign is live now and will run until 30 April, across the key Easter season, and is forecast to be viewed over 5.7m times, targeting premium wine shoppers across ITVX, All4 and Sky channels.
Dining and Cooking