How do you find lobster cheaper?

I wanted to make a more special dinner and decided to try lobster at home. I checked a few big supermarkets and even the local market, but the prices were shocking. In the end, I decided to order from Maine Lobster Now (they even have steak + lobster packages), and it turned out pretty good – honestly cheaper than what I found in supermarkets.

But I'm curious if there are any other more affordable sources for lobster. Maybe a local store in Toronto (or nearby) where you've found better prices?