I posted last week and the response was incredible! I cant tell you all how much I appreciate the support! I sold more sandwiches in the first 30 minutes than I did the entire Sunday prior!! I sold out and I will have more to do what I can to feed everyone who shows up.

Incase this is the first you are seeing this post, I smoke beef short rib over red oak, with onions, bell peppers, garlic and cheddar cheese on handmade rolls, $10 a sandwich. I am on the corner of N Berendo St and Hollywood this Sunday (and every Sunday) from 12 to 7.

I am doing something new this week, I will have roasted jalapenos, if you are a fan of those. I am not 100% on the second addition this weekend, but I will try to have an au jus/demi glace/hearty beef stock type dipping sauce, neither addition will cost any extra. I appreciate those who stood around with me talking about food and helped me figure out some awesome upgrades to the food! Perfection is of course impossible and there is always room for improvement and there are quite a few that gave me some extremely helpful ideas that should make the food better!

I've also been working on a handmade chili oil mayo recipe and I will try to add it to the menu next weekend – again, at no additional cost. I just want to make the food as high quality as possible, while keeping costs as low as possible

by GamerExecChef

22 Comments

  1. Cup-of-teea

    My husband and I absolutely love your cheesesteak! The bread that you baked for the sandwich was awesome. Who knew using Japanese-style bread (Fluffy and Milky) would taste awesome with steak and cheese. It is truly a one-of-a-kind cheesesteak.

  2. barlasarda

    Followed in case you post up somewhere close to Downtown or Arts District

  3. Lordofpotomac

    Maybe people will think this is insane… but you’re wearing a Big Beautiful shirt. What are your politics? (Or does the shirt and brand pre-date current events?)

  4. Emperor_Cheeto21

    Ooh I definitely need to check this out!!! I’ll see you Sunday!!

  5. kezzinchh

    If you’re ever down in the Burbank area, I’ll be the first in line. Those look insanely good!

  6. Miserable_Pilot1331

    You can’t beat a real Philly cheesesteak, but looks good. Wish you the best.

  7. RevelintheDark

    Ooo I’m going to try to make it this week!

  8. realrichieporter

    Well, somebody will be skipping his Farmer’s Market croissant, and going to Berendo! Looks delish!

  9. residentnumerouno

    Congrats on your small business and all the followers and people supporting you !!

    We need more of this

    And less chains

  10. CaliSummerDream

    I’m salivating. Will have to check your shop out if you ever make it to the Westside!

  11. rainmaker_superb

    This looks absolutely incredible.

    If you ever find yourself in the South Bay, let us know.

  12. hiimthezohan

    Adding a small “est. 2023” into your name on social media and/or onto the signage at your stand would remove the political connection completely! From a purely business perspective, its unprofitable for people to make that connection no matter which side you lean.

  13. Particular_Newt_6326

    Gonna hit you up a little later this sunday hopefully you still have stuff to sell!! Excited to try it!

  14. initialt

    Fantastic sandwiches; even better people!

    OP’s partner stopped by while I was there just to set up a dog bowl and pour some cold water in. It was pretty hot out and I was really impressed how thoughtful this was for people stopping by that might have their dog with them.

    Really great to hear that this has been successful.

  15. Free_General2993

    Had two of these today and can confirm, they’re delicious! Nice guy too, passionate about his craft and it shows. Thanks OP!

  16. Commercial-Pair-8932

    Where you gonna be next Sunday? Is that the only day you’re open?