NEW YORK, Aug. 25, 2025 /PRNewswire/ — Serafina Restaurant Group is proud to announce the upcoming opening of its newest location at 777 Third Avenue, on the corner of 48th Street and Third Avenue, set to open at the end of August, 2025.
This exciting addition continues Serafina’s legacy of modern but authentic Italian cuisine served in elegant yet welcoming spaces. Marking 30 years of culinary excellence, the new Serafina promises to become a go-to destination for neighborhood residents, business professionals, and international visitors alike.
Located just steps from Grand Central, the United Nations Headquarters, and a vibrant international community, Serafina 777 Third Avenue will offer fine Italian hospitality from brunch to lunch and dinner, as well as takeout and delivery.
Rooted in Serafina’s core philosophy, the menu will feature beloved Italian classics prepared with premium imported Italian ingredients and fresh seasonal touches. Highlights include:
Homemade pastas such as Ravioli al Tartufo, Tagliolini al Limone, Tagliatelle Cacio e Pepe, Spaghetti di Gragnano all’Aragosta with Maine lobster, and the much-loved Spaghetti alla Nerano
Signature thin-crust pizzas like Margherita, Tartufo Nero, Pizza Bianca con Arugula & Parmigiano Reggiano, and Pizza alla Bresaola
Entrées including Imported Italian Branzino al Forno, Free-Range Chicken Milanese, and RR Ranch Filet Mignon
Curated wine list showcasing premium Italian, U.S., and international selections
Full bar featuring classic and signature cocktails, premium spirits, and a Spritz menu with international variations
Designed by Julius Babilonia, the interiors reflect Serafina’s signature aesthetic: bright, inviting, and sophisticated, with rich wood accents, wine displays throughout, and a lively yet elegant color palette. The space features indoor and outdoor seating, a vibrant central bar, a towering wine display, and four stunning multi-colored Italian chandeliers — making Serafina 777 Third Avenue an eye-catching venue ideal for business lunches, after-work drinks, intimate dinners, and lively weekend brunches.
Quotes from Serafina founders Fabio & Vittorio, and Jonathan Kaufman Iger, CEO, Sage
“We are thrilled to bring Serafina to 777 Third Avenue — one of Manhattan’s most prestigious addresses,” said Vittorio Assaf and Fabio Granato, co-founders of Serafina Restaurant Group. “777 is more than just a number — it’s an Angel Number, an iconic symbol of intuition, fulfillment, and alignment. We’ve always dreamed of opening in Turtle Bay neighborhood, and we’re excited to welcome both locals and international guests to experience Serafina as their beautiful home away from home.”
“At Sage, we’re committed to creating spaces that go beyond the workplace and become part of the fabric of New York City life. Partnering with Serafina brings a world-class dining experience to our Tenants and the Midtown East community, reinforcing our mission to curate destinations where people want to work, gather, and thrive.”
— Jonathan Kaufman Iger, CEO, Sage
Serafina 777 Third Avenue will open at the end of August and operate daily from 11:30 AM to 10:30 PM. Reservations will be available via OpenTable.
About Serafina Restaurant Group
Founded in 1995 by Vittorio Assaf and Fabio Granato, Serafina Restaurant Group celebrates its 30th anniversary in 2025. Renowned for its joyful approach to Italian dining, Serafina has grown into a global brand with locations across Manhattan, the United States, and abroad. The Group remains committed to offering the highest-quality Italian ingredients, heartfelt service, and the true spirit of Italian hospitality — true to its motto: Welcome Home.
Media Contact:
Letizia Manfredi
Dir. of Operations Serafina Restaurant Group
Email: [email protected]
Mikayla Nissan
Associate Director of Marketing Sage Realty Corporation
Email: [email protected]
SOURCE Serafina Restaurant Group
Dining and Cooking