According to the Economic Contribution of the Australian Wine Sector 2025 report released by Wine Australia, grape growing, winemaking and wine-related tourism contribute $51.3 billion to the Australian economy and support more than 200,000 jobs.
The independent report, produced by AgEcon Plus and Gillespie Economics, highlights the sector’s multiplying effect. The flow-on from production, experiences and employment contributes significantly more to the economy than the initial farm gate value.
For every additional $1 million in gross output from the wine sector, the wider Australian economy gains $2.16 million. Similarly, for every job created in the sector, the Australian economy benefits from 1.42 additional jobs.
“The grape and wine sector is a unique contributor to the Australian economy given its significant multiplier effect and importance to the vitality of regional communities,” said Wine Australia chief executive officer Martin Cole.
The $51.3 billion contribution includes $25.4 billion in value-added, which is the difference between the gross value of business turnover and the costs of raw materials and services used in production. It also incorporates $15 billion in wages and salaries for 203,392 direct and indirect employees.
There were 7.5 million winery visits from both domestic and international travellers in the year to December 2024. Travellers who included a winery in their itinerary spent a combined $11.6 billion during their trips and were typically higher spenders, with an average spend of $1,487 per trip.
“Winegrapes are grown and wine produced in regional communities around Australia. The sector is an ambassador for these regions, attracting people from all around the world back into our regions and businesses for first-hand experiences,” said Cole.
“The sector also indirectly contributes to regional communities through the flow-on effects to supplier industries, as well as the goods and services used locally by employees.”
Dining and Cooking