French wines have seen a strong resurgence in the United States, with 2024 marking a significant recovery for the category. After several years of price instability following the pandemic, French table wines have benefited from more stable pricing, making them more appealing to American consumers. This shift has helped French wines regain ground in a market that had been challenging due to inflation and supply chain disruptions.
According to the 2025 edition of The U.S. Wine Market, Shanken’s Impact Databank Review & Forecast, French table wines accounted for 20% of total imported wine volume in the U.S. last year. This is a notable increase from 13% a decade ago. The report highlights that French table wines have continued to outperform other imported wines in 2025. Data from IRI/Circana shows that, for the year-to-date period ending August 10, French table wine volumes grew by 2.6%. In contrast, overall table wine volumes in the U.S. declined by 5.7% during the same period.
The growth has been especially strong at higher price points. French table wines priced at $20 or more per 750-milliliter bottle saw a 7.2% increase in retail volume. While Italy still leads in terms of total imported wine volume, France now holds the top spot in dollar sales among imported wine origins.
BusinessFrance reports that Burgundy and Provence are the fastest-growing French appellations in the U.S., with value growth of 11% and 6%, respectively, during the first half of 2025. Rosé wines from France have also regained momentum, but growth is evident across various segments of the French wine sector.
Several brands have contributed to this upward trend. La Vieille Ferme from Vineyard Brands posted double-digit retail growth so far this year. Hampton Water Rosé from Hampton Water Wine Co., Coté Mas from Palm Bay International, and Chateau Minuty from Moët Hennessy have also seen significant gains, with Chateau Minuty more than doubling its retail volume year-to-date.
Louis Jadot’s Burgundy portfolio, imported by Kobrand, continues to perform well across both white and red wines, including popular bottlings like Pouilly-Fuissé, Chablis, and Pinot Noir. Beaujolais crus such as Chateau des Jacques and non-alcoholic options like Pierre Chavin are also seeing positive results.
Other brands showing strong retail volume growth in 2025 include The Pale Rosé by Sacha Lichine (+21%), Rosé All Day by Biagio Cru (+12%), and Maison Aix by Kobrand (+6%). Last year’s fastest-growing brand was Avaline Rosé, which has benefited from consumer interest in low-calorie wines.
Despite these gains, there are concerns about potential headwinds in 2025 as higher tariffs loom over European wine imports. Importers remain optimistic and are working to maintain momentum in hopes of returning French wine sales to pre-pandemic levels.
The data underscores a shift in American wine preferences toward premium offerings and established regions like Burgundy and Provence. As importers navigate changing trade policies and evolving consumer tastes, French wines appear well-positioned to maintain their strong presence in the U.S. market for the foreseeable future.
Dining and Cooking