Saint-Tropez, ancien village de pêcheurs, attire 6 millions de visiteurs par an. Les touristes viennent admirer le ballet des yachts et les extravagances d’une clientèle ultra-fortunée qui prend ses quartiers dans la presqu’île chaque été.
Les boîtes de nuit, qui font la réputation du village, rouvrent à peine après plus d’un an de fermeture forcée.
Le cœur de Saint-Tropez se remet à battre… mais comment se réinventer pour entretenir la légende ?
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In Pamplona, a famous beach in the Gulf of Saint-Tropez, a wind of newfound freedom blows. As if the virus had spared this Côte d’Azur paradise. In appearance, we find there all the ingredients that make Saint-Tropez successful. Starting with the golden youth, who came to spend their parents’ money. Como, Noah, Inès and Louis are just 20 years old. There was no one who voted socialist. Students in Grenoble, they came to spend their holidays in their parents’ second homes, like every year. Me, I don’t think it changes anything. There,
it’s so good, everyone’s having fun and everything. In the south, he’s on vacation a bit, the virus, we have the impression. Nobody noticed. Thank you, Dad,
thank you, Mom. An almost insolent carelessness, a cocktail of ostentatious luxury and relaxation. As a conductor, Christophe Coutal. Come on,
come on girls, look straight ahead. But yes, don’t worry, there is no problem. You take 46 straight ahead. This local boy has been running the establishment for 26 years. One of his childhood friends came with his family. Hey, Mr. Ginola, we are rusty. David Ginola, TV presenter and former player of the French football team, originally from Saint-Tropez. There,
that’s the habit, we were short pants, both, we played football, I was the best, He was the one who succeeded. In fact, deconfinement is the return to… I wasn’t going to say healthy things because, well, my father, My brother, my son, his girlfriend, my wife, That’s family. Can I have the table back? Perfect, you are the best, you are loves, long live Christophe is booked for the day. He’s my friend! A relief. They are betting everything on summer to revive the legend of Saint-Tropez. This former fishing village of 4,000 inhabitants attracts 6 million visitors a year. Like at the show, Tourists come to admire the ballet of Yachts and the Follies of an ultra-wealthy clientele. Who takes up residence in the press that he was. But because of the border closures, His great foreign fortunes, American, Russians or Gulf countries, may not be there this summer. For the twenty or so 5-star hotels, billionaires’ villas and yachts for rent, This season is crucial. The nightclubs that made the village famous are barely open. After more than a year of forced closure. The choir of Saint-Tropez begins to beat again, But how can we reinvent ourselves to maintain the legend? The main stage of this Tropésian theatre, the Jean Jaurès quay, his yachts and opposite, an unmissable red and white terrace. Senequier, an institution for 90 years. It’s the ideal observation post to take the pulse of the start of the season. To see and be seen. Good evening, Good evening. Kisses,
kisses, Kisses. How are you You Good Chloe is the new manager of the restaurant. Did you have a good lockdown? Ah,
superb It’s not true, Was the whole family there? His mission, know the smallest habits of its regulars like the back of one’s hand. Like this woman, the wife of one of the richest French industrialists. Yes, we are here. Because we understood that you wanted the table over there, but I know you like this one. Come on. So. Go for it. Since always, This terrace sees the greatest personalities pass through. Recently, Here you could see Attabli, a famous Paris Saint-Germain player, Neymar. We put a small, quiet table inside for him, he didn’t want to. That day to be done, to sign autographs at Tout va, But he was very nice. Neymar is a regular in Saint-Tropez, We see it in his photos from 4 years ago. Long before him, Jacques Chirac was a regular at Sénéquier’s, pina colada and table in the front row. Garfield even did a fashion show there for Chanel. Karl Lagerfeld, him, was always there. Today, His table is occupied by a German couple who have just arrived from Frankfurt. No kisses. There,
that was Karne’s table. Huh
Exactly. So. Did you miss Saint-Tropez during lockdown? Yes, enormously. It was horrible. We couldn’t come and when they opened the borders, I told Matt, we’ll go there quickly. And we’re super happy to be here. Chloé masters all the codes of this Tropesian microcosm, a universe in which she grew up. Since his earliest childhood, She lives in the historic center of the city. Above the family shop, Pierre Photo, his dad, was the photographer of the village and its celebrities. Cuckoo, How are you How are you Mine His mother, Pierry, and his brother Chris, photographer too, still work in the studio. On the walls, memories of the golden age of Saint-Tropez. In the early 70s, Rock, Chloe’s dad, begins by taking pictures of tourists at the port and selling them the photos. Gradually, he gains the trust of the stars. There,
there’s Johnny. I have thousands of Johnnys, so thousands. There,
I just put a little… This is with me at the store because he came every night. That is to say, he came every evening. He came every evening, he was a friend, a friend. This is Paul Naref, it was at our house. It’s Paul Naref with I don’t know who. One evening, we made the coussous at home. Among his favorite models, an icon of Saint-Tropez, Brigitte Bardot, with whom Pierry remained friends. For Pierry, the soul and heart of Saint-Tropez, my dear friend, good and bad memories. NOW, It’s less common to know people like that, to sit with them, Have a drink. It’s true. No, but it’s true, It’s different now. Right away, There are the bodyguards, You shouldn’t go there because you care, There is a gentleman there, Mr. So-and-so and all. Do today’s stars still let themselves be photographed like this? Stars, there are fewer of them now. This nostalgia for the legendary Saint-Tropez. Some have decided to make it profitable. I’m going to cross the right kick into the left kick. Morning yoga class facing the sea. One of the new activities offered by the Hôtel de la Ponche, a 5-star hotel that made Saint-Tropez legendary. I extend my right arm. One of the students needs a little more relaxation than the others, Audrey Bremont. The new director of the establishment. We’re opening a hotel in the middle of Covid, You have to be a little crazy, No No,
you mustn’t be crazy, you have to want it. It’s a very good adrenaline rush. And that, you are zen for the season, there,
now Yes. You are really zen Quite. At 32 years old, this tropézienne, who has managed other luxury hotels in Paris, has the mission of relaunching this institution, laid on the beach. In the heart of the village. The sandblaster Mathieu, Good morning. Last inspection tour for Audrey. It’s going to be Samir 8 months ago, The hotel was bought for 25 million euros by French investors. Ah, no, We have to close everything there. With plaster and then we repaint. Awesome. The work cost 5 million euros. The workers are still there, However, Audrey had to open up so as not to spoil her start to the season. We have quite a few touch-ups in the bedroom. 4. Made up of 6 houses connected to each other and transformed into rooms over the years, This quirky hotel is a maze of narrow staircases and corridors. The bedside tables, You have to make sure they are closer to the bed to hide the sockets behind them and so that guests cannot see them. A room costs on average 1200 euros per night, prices equivalent to other 5-star hotels in the city, for much less spacious premises. But the establishment claims a soul that others do not have. Where the difference is made, it is that people, they want simple things, They want to go back to a little. A dolce vita, but a Saint-Tropez one. So, We are in the heart of Saint-Tropez and we live the real Saint-Tropez life. We go to the market on foot, we go to the market, to fish, we go to the port, eat ice cream or sit at the Sénéquier. And there you have it, And then we take a little dip in the sea. Hello. Audrey. Hello Simone. Simone Duxstein, 78 years old. How are you Alright, THANKS. After all the work? And the former owner, the guardian of the temple. She ran the hotel for 50 years. There,
there’s an old bar stool. Exactly. Are you excited to come back and see what we’ve been up to? Absolutely. Yes,
it’s beautiful. You have rejuvenated the house, I adore. This is the first time Simone has returned since the renovation. Ah, I was born in this room. Ah, that’s my secretary, No Quite. Oh yes, I say my secretary, He’s not my secretary anymore. It’s yours, Simone. But there you go. Ah, yes,
yes, Yes. Ah, it’s fun, You removed the frame. Quite. The shovel with the fishing nets. Originally, a fisherman’s bar… Bought by his parents in 1938, during the war, It is one of the only buildings left standing in a Saint-Tropez ravaged by bombing. Post-war, around Boris Vian, Jean-Paul Sartre and Simone De Beauvoir, All of Saint-Germain-des-Prés falls in love with this picturesque bar. As it should be, to house them, the hotel opened in 1953, François Sagan wrote there and the essential Brigitte Bardot left her mark. Romy’s room, I haven’t seen her yet. Here, we don’t reserve 2 or 14, but Romy Schneider or Michelle Morgan, named after the artists who slept there. I really like the nightstands. Each room has a story. Here, According to Simone, Romy Schneider is said to have had a secret affair with Jean-Louis Trintignant. Romy slept, she celebrated her room, That was his favorite. She liked this room because it was quiet, she was alone, she was good, protected from journalists like you. This winter, at 76 years old, without children, Simone had to decide to sell her hotel. How many years of your life have you spent A whole life. My future is behind me, So we had to find a future for the ponche. It was the most precious thing to me. Even though my head was telling me I had to do it, the heart did not necessarily follow. The head said yes, and the heart said no. This was my home, it was my life, It was all of these things at once. Simone now has, she too, a room in his name. I can stay for hours listening to the sound of the waves. And the new owners asked her to remain the ambassador of the place to share her memories. Glamour obliges, it’s in this Italian tricycle, very new wave, Ladies, Good morning, How are you ? Let the valet pick up the customers, wherever they are in Saint-Tropez. To bring them back through these pedestrian alleys in front of the hotel. And his restaurant. The sucrine Damn,
we’ve got hot chickens, We don’t have the sweetcorn which is cold. Two pea gazpachos. Here too, The house’s great classics are revisited. But with tweezers. I’m preparing fish soup. As you have seen, we are still 40 meters from the sea. It’s pretty amazing. And so, the ponche was created as a small bar where fishermen would gather, started by drinking together, then eat. And the first dish that was served was the famous fish soup. I tried to respect the tradition by serving it with this famous stale bread. At the bottom of the plate, grated a little with garlic, which we come to cover with rust. The chief, Thomas Danigo, 29 years old, worked in major starred houses. He is one of the new recruits. I just add a little pepper mill, please. Almost all of the 50 employees have been renewed. Hello ladies, The fish soup is for you, Madam. 22 euros for this soup. Madi’s Proust’s Madeleine, loyal, Swiss customer for 4 years. 85 years old. How long have you been having this soup? It must be done now. No, no joke, Every time someone comes to my cabbage, I don’t have much imagination. This somewhat old-fashioned Saint-Tropez is no longer to the taste of the movie stars who have deserted the heart of this Provençal village. Today, make way for the baron of global capitalism, alone, able to afford the craziest villas in the Gulf. Cécilia and Déborah work for the Michael Zingraf Agency, number 1 in luxury rentals in Saint-Tropez. 6 bedrooms, 2 annex bedrooms, Let’s say. And well, obviously, this outdoor space which is absolutely enchanting. In their wallet, around fifty villas, like this one. That is to say that there, the common thread, there was a common thread, a theme in the house, it’s the sea, water, the coral. Everything has been reflected in these smallest details. So there, obviously, we have the octopus. It’s superb. So. There, so an absolutely incredible detail, it’s mother-of-pearl, What. It’s real mother-of-pearl. It’s beautiful. So this is the inside of the shells, If you want. Which was used to cover a whole part of the walls, So that’s really amazing. This villa, the Chamade, belongs to a decorator who wanted to pay homage to Poseidon. She doesn’t live there. And rents it out in season for 65,000 euros a week. And at that price, customers can enjoy its exuberance, Like with this 8-meter-long chandelier representing corals. So here it is, Galucha skin. So it’s ray or shark depending, There, I think it’s more like a skate. And so, once again, everything was custom made. And if you want, in details, then the most unusual, If you want, We still have octopus tentacles. But the villa, usually reserved for the whole summer, has not yet found a tenant for the month of August. Other gems in their catalog have suffered serial withdrawals. In the upmarket district of Bélisarde, This is Villa Blou. One of the most expensive, 200,000 euros per week. I understand the name better, Blur. Cecilia had never seen her before. With a breathtaking view. Breathtaking. Breathtaking 180 degrees. With the Bay of Canouillers and Pampelonne on the other side. Exactly, and Pampelonne on the other side. High level. At that price, the services of a housekeeper and a butler are included. This villa, estimated at 25 million euros, belongs to a wealthy French entrepreneur, with a strong taste for blue. Deborah had rented it to Russians who had to cancel their stay because of Covid in order to find clients. Deborah and Cecilia had to adapt. We do FaceTime visits, we do visits via WhatsApp, We do what we can, because people still cannot move from certain places. And suddenly, They ask us to go there, to make videos of them and call them live. And that’s what we do regularly. And they decide after watching a few videos Quite. 14,000 m2 of land. And 775 square meters of living space, to easily respect social distancing. An argument that she puts forward. Regarding the pandemic and all that, customers, It reassures them to be in a rented villa. Perhaps not to share common areas with all guests. For the owners of these villas, no question of renting at any price. No discount possible. They often prefer to keep them empty rather than sell them off. A question of standing. Because these assets belong to the world’s greatest fortunes, who can afford to lose money this summer. For them, the Grail knows to own a villa on this hill, The parks of Saint-Tropez, the most exclusive co-ownership in France. This is Vincent Bolloré’s villa, media mania, almost 4 billion euros in assets. We also find that of the luxury giants, François Pinault, who is worth 35 billion euros, and Bernard Arnault, fourth richest person in the world with 65 million euros. 7 billion euros. The discreet boss of LVMH is a Saint-Tropez fan. For several years now, he invested massively in the Provençal village. Its signs are omnipresent, from Elysse Square to the port. One of his latest acquisitions, the Pinede Hotel, bought in 2016 and renamed Cheval Blanc. This establishment is the only palace in Saint-Tropez with its feet in the water. But his treasure, It is the only 3-star restaurant on the entire peninsula. Its leader, Arnaud Donkel, was voted the world’s best chef 2 years ago. On the eve of the reopening of his restaurant, This son of a Norman butcher embarks on board the PP. Raoul, heading towards Cap Lardier. My office is not good, no kidding. Eric Canova is one of the last six fishermen in Saint-Tropez. Do you think that during the confinement period, Do you think it played a little role or not? Yes,
because the fish came closer. We fished much better on the shore. The sea, she recovers quickly, quickly his rights. It’s impressive. There was even a swordfish that came into the port of Saint-Tropez. Arnaud Donquel cooks exclusively with local Provençal produce and fishing. For this new season, he prepares his signature dish around Cape Blardier lobster. It actually inspires me. We are, in a way, the reflection of a local postcard. And if we don’t give away the treasures of the locality, There, It takes interest in our profession. For him, A 3-star hotel must know the origin of the products. As soon as he has time… He goes out into the field to breathe in the passion of his producers and then pass it on to his customers. Here is the titine. Ah,
Corune, we look. The lobster is a kind of goddess. More than once in two, The lobster served in the evening is delivered in the morning and caught in the morning. We want to do delicate things with it and we don’t want to come up with crude things. In fact. These are chairs that are quite firm. You have to take the time to cook. And then, what is good, It’s coral in the heads. The coral, It’s crazy. It’s really good. Frankly, make a stock with it, It’s just masterful. This morning, in the net, a big surprise. You have a nice rubber, the bomber, as we call it here. Did you see that? Engineering Huge. Have you seen Engineering? Huge, huge. Oh me, it’s heavy, so that’s it, it’s super rare in the Mediterranean, It’s super rare. We don’t often do things like that. It is very rare and often they are very big. Because, as they are rarely caught, they have time to grow. Eric comes back with around ten lobsters which he sells to the chef for 60 euros per kilo. As soon as he was caught, immediately cooked. Matthew. We make a result of… We monitor the cooking of the lobster, Will you give it to me, please? Dress rehearsal before the first evening service. The probe, we have the probe. In the kitchen, New recruits don’t know this dish. I actually monitor the cooking. We are on slow cooking. In fact, we created a crust with the coral from the lobster head to bring a concentration of the lobster flavor. In the dough there are algae, verbena, tomato skin and coral. The chef quickly shows his creation to the waiter. It’s the lobster, the lobster. It’s the lobster, There, That’s why I wanted to show you. So, it is the lobster that will be presented. So, there, There. When you have the lobster in front of you, so once it’s cooked, I send it to you, you show it to the customer and you send it back to me. Because afterward, there is destability because the thing, It’s quite complicated. She is beautiful THANKS. All right ? It’s good Yes, absolutely. Thank you, boss. Thank you. This dish is the culmination of a long creative process that lasted a year. Look at the flesh, how tender she is. Look, the boys, the texture of the flesh. Cooking, we are perfect. Logically, It is an extremely firm flesh. And there, we brought it tenderness without losing its original taste, too. I come here with my little potatoes. For the accompaniment, The cook developed special potatoes with his market gardener. Look at the color of the potato. They were planted in the ground with oyster shells and seaweed to give them a salty taste. Come see the training, It would be good anyway because it’s still important. So the little lemons there, They are very important because they are slightly burnt. And when we come across it, It will counterbalance the acidity of the tomato. We made a little cappuccino of hot verbena water with a little shell. It’s okay, boys, you hold back there, the dessert That’s it for the dish. The brigade will have less than 5 minutes to train these sixty elements. To bring out a dish like that, it must be all in, Because one poorly done element can detract from the dish’s writing, of its melody. The restaurant will open two months late and with the same loss of earnings. Despite his experience and fame, a few hours before the shot, The boss is anxious. He isolates himself on this stretch of beach, as he usually does, The evening, after his service. The towel, the underpants, and to the sea for 10 minutes, a quarter of an hour, really in the dark, complete. There is not a sound, We have magical jobs, but they are so demanding that… We have so much fear, I think the greatest fear, It’s not a question of level. The kitchen, The greatest fear is to disappoint, we can disappoint, There is subjectivity in our profession, which is absolutely present every day. There are times when it’s so fast, because we mess up a dish, The table needs to be redone, we must restart, it puts a kind of pressure, adrenaline, that sometimes now, we can no longer necessarily express it immediately with words, So it’s better to come here, take it out. Table 10, here or not For this reopening, customers are there. Who’s that over there? The girls there? There, it’s this one. SO, There, we said one gel per couple. The restaurant is fully booked until the end of August. A menu costs on average 300 euros. An addition that can quickly climb with wines. We have two gamberoni zucchini turbos and we have two small lobster rabbits. Two turbos gamberoni, zucchini. You have the silver caskets, soup is good The soup you put on to heat, have you tasted it? The teapot is ready. Okay,
The rust skins are ready. Come on,
we have to get them, we must have them. I shouldn’t even tell you this. Boys. In the room, Great Fortune and boss of the CAC 40. Our camera is not welcome there. Good evening, ladies, Good evening, gentlemen. Welcome, You’re welcome. Thank you so much. Welcome to Cheval Blanc. A few days later, different atmosphere. Christelle, Amal, Yves and Philippe are nurses, emergency workers who were on the front line against Covid. They are invited by Arnaud Donquel, who wanted to pay tribute to them. Ladies and Gentlemen, We start the evening with a small tart, with a Provençal caillette, garnished with truffles and poultry, sublimated with orange, this slightly orange mushroom. I think he doesn’t necessarily realize how much it affects us. Christelle has worked in the Saint-Tropez emergency room for 20 years. She earns 2000 euros per month. This is a recognition to which we are very sensitive, we take care of them, even if… We are just doing our job, but there, for once, the job was complicated. Because we went through a relatively difficult period, and we still felt the support of the entire population, But the period, nevertheless, was very complicated to manage, both professionally and personally. The setting is idyllic, and this kind of restaurant is not part of our daily life. I don’t think of any of us unfortunately, a little surely, but here it is, that’s how it is. After the meal, They are expected backstage. Here,
I’ll accompany you in the kitchen, I will introduce you to the chef who is… It’s a small thing, but we are very happy. All I can say. Thank you so much. You’re going to make me cry, so I’m not going to cry. That’s great. An evening that reminds us that at the start of summer, Covid has had a lasting impact on life in Saint-Tropez. Its consequences hit hard. One of its pillars, The world of the night. On the port, at a time when tourists come to admire the ballet of yachts, enters the scene The king of the Tropésian Nights, Jean-Roc. How are you Yes and you I need the magic potion. Can you make me a melon, please? Here, take some for the guys, gives tips. Kisses. This is the best ice cream in Saint-Tropez for me. And then, it is the real lung of Saint-Tropez. This is where you really realize what’s going on, because people have often criticized the port for ice cream eaters. Well,
I’m one of those ice cream eaters, and I love ice cream eaters. Jean-Roc owns the most famous nightclub in Saint-Tropez, closed for 16 months, like all the nightclubs in France. Long live, long live, long live Hooray What support, Thank you for the support, thanks for the strength. Being able to reopen it was a matter of survival for him. This Toulon resident has permanently closed his Parisian nightclub for economic reasons. And he placed all his hopes on his Saint-Tropez club, the VIP Room. For 23 years, the jet set from all over the world parade here. On this crescent of scenes, performed the greatest, Jay-Z, Pharrell Williams, All the greatest artists have played on this stage. Paris Hilton, Snoop Dogg, Singer Rihanna or DJ Bob Sinclair, a beautiful crowd quenching their thirst with vintage champagne, at several thousand euros per bottle. Jean-Roc took advantage of this forced rest. To renovate his nightclub, to be ready for the reopening on July 9. And create an atmosphere inspired by New York clubs from the 80s. Good evening, ladies and gentlemen. Good evening, Hi. Good evening. Good evening. For over a year, his only source of income, the restaurant part of his club. To respond to the crisis, Saint-Tropez had to reinvent itself. On the helipad, with the closure of borders, The shuttle market between Nice airport and Saint-Tropez has fallen sharply. 80% less turnover. To avoid the crash, This company has decided to launch a new activity. The heli-tasting, the wine route by air. Is it good for you? Yes. Julie is a reception manager at a hotel. William, marketing director, They are on vacation in Saint-Tropez. And there, on your way, we will pass Saint-Tropez. It’s truly exceptional. This catch that he, She’s just magical. The colors, the life, the boats. It gives another dimension all the same. We feel free. It’s also good, after this period of confinement, to really get some height and see the immensity of the Gulf in fact. We are approaching the destination. We’re going to go downhill. For this journey of about fifteen minutes, The couple paid 580 euros. Included in this price, a private tour of this wine estate. Hello.
Hello. Welcome.
Thank you. Thank you for having us. Thank you for having us. A pleasure. Tom, an American, and Julia, Chilean, are two employees of the Esclan estate. A château that has revisited the production of rosé wine by adopting the methods of the great Bordeaux vintages. Hand picking, old vines. The estate has just been bought by the LVMH group. The Tasting Beds are a good way to attract customers to Saint-Tropez. We will take a little drive and start at the castle. THANKS. A private tour that begins in a location usually closed to the public. After you. THANKS. THANKS. This chapel gave its name to a vintage. The Whispering Angel, the whispering angel. So, here you are where inspiration is born. The bottles were placed next to the whispering angels in the chapel. It’s true that it’s very original to see wine bottles in a chapel. In the end. What a privilege! Especially if only a few of us have access to this room. In this area, the most expensive rosé wine in the world is produced. 120 euros per bottle. It’s fermented, vinified and aged in barrels for 10 months. Before that, nobody did it. It was only in red and white. Rosé was never made in barrels. It was only in stainless steel tanks. This is the cream of the crop. Great The smell is exceptional, too. We wanted to come here because it was the most expensive wine in the world, but frankly, You can feel that he is above the others. From smell to taste, We feel that he is above it all the same. Thank you so much, Thank you for the welcome. Thank you for coming to the Château des Sceaux. To reinvent oneself, others dare paradoxes, marrying luxury and a return to nature. Patrice de Colmont, owner of the most chic beach restaurant in the bay, preaches healthy living. He lives at the Château de la Môle, a 186-hectare estate that belonged to the family of Antoine de Saint-Exupéry. Every morning, He drinks his coffee under this plane tree. The author’s mother’s favorite place, of the Little Prince. Sitting under the plane tree, planted by me 60 years ago, I listen to my tree singing. He sings about my childhood, a wonderful day of this childhood. I am 7 years old, It’s my birthday. I think I’m exactly where she was sitting. In this property, time seems to have stopped at the beginning of the 20th century, and Patrice maintains the anachronism. In order to supply its beach restaurant, He invested in hundreds of hectares of marshland. And expensive mechanical devices that are banned. Back to ancestral methods. The fields are plowed and everything is organic, heirloom tomatoes, multicolored zucchini, cabbage, rave. The less we move away from nature, the less we make mistakes. So that’s a base, It’s quite simple. Afterwards,
so that’s a lesson from Covid. Pope Francis, a few years ago, had made a statement that went unnoticed. While it was frankly… He said, God always forgives, man sometimes forgives, Nature never forgives if we don’t respect it. And that’s what we got there. Go ahead,
Vick, film the smell. Patrice, 73 years old, is a radical ecologist. The multimillionaire businessman has not flown since 1993. His travel is limited to the journey between his home and his establishment. Club 55, its beach and its restaurant, have an annual turnover of 14 million euros. And it all started with a cabin in Romasson in 1947. Patrice’s parents land by boat on the deserted beach of Pamplonne, where the Allies had landed three years earlier. These adventurers decide to pitch a tent there and buy a piece of land for next to nothing. A day, the team of the film “And God Created Woman” arrives on this beach. They came to see my mother and they said, “Here we are going to shoot there for 15 days. Can you cook for the crew?” There are 80 of us and my mother, who is really not cold-hearted, she had seen others, she said yes and cured the rosemary in the baker’s oven, made big ratatouilles, potatoes, a little bit of sardines. And then the movie ended, All the technicians have returned to the Victorine studio. It was the Victorine studio in Nice, and they are all there. On the Bardo Candle sheet, Heart of Juergen, Jean-Louis Trintignant, Roger Vadim, Raoul Levy, All these people kept coming. Christian Marquand. And then,
my father said, We’re going to have trouble with the administration, We need to register with the commercial register. Shall we call it Club 55? Club, Because that way we will accept whoever we want. And 55, Because we will consider that it is the year of creation. How old were you then? I was a pichoune, I was about 7 years old, 7-8 years old. Do you remember Brigitte Bardot? Oh yes ! These are the first emotions of a child, of a little boy. And the most beautiful woman in the world, almost naked, in a natural setting, So it wasn’t an obscene scene at all, it was on the contrary, It was very beautiful, very natural. Besides, we see her there… There, that’s the club. 55, huh,
there. From, Club 55 is the meeting place for stars, but above all of the greatest fortunes of the Gulf of Saint-Tropez. Every day at lunch, in the parking lot, Porsches and Rolls-Royces compete with Bentleys and Lamborghinis. Patrice is present every day. It’s really important, The young people who are there, They are shaking up all the big French and global companies. To situate, They are ultra shiny. Since the end of the lockdown, This eco-chic has decided to shake up its clientele. On his map, no more beef or Coca-Cola. Today, The height of chic is no longer caviar or foie gras. But it’s a basket of organic raw vegetables for 35 euros. It’s your turn to make the salad now. This is what we have just understood. It’s still rare to find cards without Coke. So here it is, a great discovery. That’s cool. I think they are using their aura to promote local products. The map itself is relatively simple, but it’s true that everything is, I imagine, not too far away. The natural melon, do you prefer it sliced or spooned, Madam Another must-have, Melon Nature at 27 euros, or Artichoke Vinaigrette at 25. Cold fish These clients are the cream of the business world, a universe far from Patrice’s convictions. He sells them at a high price. A new eco-friendly fiber for a good cause, he said. We’re going to do some bleaching. We’re not going to be too picky about how the money was earned, But we will try to make good use of it. This is called good money. Transforming money that, sometimes, can be a little… In good money. And with this good money, try to do beautiful things. And so, We work for them, actually. You see They were a little mistaken, they were put on the wrong path, But don’t worry, what you will give us, It will redeem you a lot. You see Patrice Finance, The Pierre Rabhi Foundation, the pioneer of agroecology. But you also have to pay for the location on the beach, 400,000 euros per year, and the salary of its 125 employees. This Friday, the restaurant is full. A clientele of regulars, Charmed by this… Expensive, simplicity. The cult of nature and well-being has also become the mantra to attract a clientele fleeing this capital of all excesses. The latest, trendy place in Saint-Tropez is not in Saint-Tropez, but about fifteen minutes up in the hills. Lily of the Valley, a 5-star hotel, who has bet everything on this market to stand out from the competition. Good morning, Thank you.
Did the trip go well? Extremely good. Perrine, and Love, a young couple of Parisian senior executives. They work in luxury, him in a start-up. They treat themselves to 4 days of vacation, detox and sports. Price 6100 euros for two. On 3 and a half hectares. 13,000 m² of rooms and sports facilities, 70 different activities, aquabox, Flying yoga, Paddleboarding, yoga, float, fitness, Enough to make you lose your Latin. We are out of the hustle and bustle, of this kind of bling, bling atmosphere, We are truly in a place that allows us to rest peacefully. These city dwellers have been working hard during the Covid crisis. SO, from today, Coaches will take care of them. Here we go Perine took the program. Ultra Wellness, super good, clean. For Love, This is the Ultra Sport program. And it’s off to a flying start. 3 hours of electric biking with Edmond. So, in the forest, We will essentially see two types of trees. All right ? We’re going to see the oaks that are there on the right, or the pines. This alterophile, hotel employee, developed a tailor-made sports program for them, depending on their morphology, their physical fitness. And their goals. It’s magic, there is no one, we hear the cicadas, juice on the sea, It’s exceptional. You could have done it on your own, That,
You need a coach He is a coach, it’s a guide, he gives technical advice. For now, everything is going well, It’s more intense than I imagined, but it suits me. And there you have it, So we arrived at Briande beach. It is only accessible on foot. So you can admire this color of the water. You can take off your shoes and soak your feet directly. There is another surprise, It’s the picnic on the beach. A necessarily balanced snack, prepared and brought by the hotel chef. So, a juice made from vegetable charcoal, a green juice, celery, apple, ginger and a juice for great athletes with beetroot. What juice makes you happy? Well, I’ll taste the coal please. Charcoal juice purifies the intestines and aids digestion. I find it to be charcoal colors, It’s quite dark. After three hours of cycling, Frankly, I have already shown myself to be reckless, No Dare too, the recipe for chocolate cake. Without butter, gluten-free, lactose-free, but still with chocolate. Vincent, Isn’t that a bit contradictory? chocolate, with this fitness. What do the customers who come to you want? No, It depends on what type of chocolate, how much chocolate, and how the chocolate was worked. It is certain that if we eat it with refined sugars, With butter, It’s very good. But that is actually the opposite of what is being advocated here. He is good, the precocious one Not bad, Yeah. Here we go, I’ll let you follow me. The day ends with a sunset jog. Here, we call it the sunset run. It’s much more chic, so much more introverted.
Dining and Cooking