WoSA said the refresh is intended to reflect its core industry priorities, including sustainability and market competitiveness. The updated identity is already present on the organisation’s website and social media channels, with trade-focused activations planned for the coming weeks. Further details were not disclosed.
The association operates as a not-for-profit body to promote South African wine in international markets, with offices in Europe, North America and Asia.
In January, WoSA reported a single-digit lift in export sales from the country’s wine producers last year on a flat volume performance.
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