Is it just me or the Laughing Cow has no flavour at all?

I was so excited to try Laughing Cow for the first time when my dad bought me one but then I tasted it and I felt nothing at all. It had like no flavour and I was confused because here in Thailand, it is like a luxury brand-named item, this Laughing Cow. For context, I had it with some toasted sourdough. Any recommendations for enjoying this red, slightly creepy looking cow cheese?