Prezzo Italian’s new marketing campaign features more than 120,000 prizes – its largest promotion to date. The well-known Italian restaurant chain is offering guests the opportunity to claim a slice of more than one £1m in prizes simply by dining at any of its locations.
Diners at all Prezzo Italian restaurants will be given a scratchcard with their bill, with every table guaranteed a win. Prizes range from £30 off food and 40% off the total bill, to £50 eGift cards, complimentary starters or desserts, and a variety of other surprises.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
Prezzo Italian rebranded earlier this year to highlight its focus on classic Italian cuisine.
Prezzo Italian’s marketing director, Naddy Onions, said “We wanted to give back to our loyal customers in a fun and memorable way. The One Million Pound Giveaway brings an extra layer of joy to the dining experience and ensures every visit feels truly rewarding. A guaranteed win at every table!”
Dining and Cooking