How Bordeaux’s historic price corrections and Burgundy’s supply crisis are reshaping the fine wine investment landscape
The past twelve months have delivered what can only be described as the most dramatic upheaval in French wine economics since the 2008 financial crisis.
The numbers tell a story that goes far beyond simple supply and demand — they reveal a fundamental restructuring of how we value, trade, and invest in liquid assets that happen to be, quite literally, liquid.
The Bordeaux Bloodbath: When Prestige Meets Reality
Let’s start with the elephant in the cellar: Bordeaux’s spectacular fall from grace. The region that once commanded premium pricing based purely on reputation has seen its market fundamentals completely upended.
The Price Correction Timeline:
Q1 2024: First Growth Bordeaux down 4.4% (steepest decline among fine wine regions)Q2-Q3 2024: Liv-ex 50 (First Growth tracker) fell an additional 10.9% year-to-dateMay 2025: Historic price cuts on 2024 en primeur releases — some châteaux pricing at decade-low levelsPress enter or click to view image in full sizeLiv Ex past 5 years price index
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