Has anyone tried this wine?
It’s cute which is why it caught my eye but also very on trend with the friendship style beads. Allegedly the red tastes like fruit punch, and as a super amateur trying to get into wine….thats appealing honestly. TIA!
by PiccoloOutrageous107
33 Comments
Buy a mid tier vodka and some fruit punch. It will yield better results.
$22.99?? Wow.
the most perplexing part of this is that they didn’t go with “winey.” the pun was right there for the taking
I heard the founder on a podcast. I think it’s admirable she’s targeting new drinkers. It’s not necessarily something I’d buy but I’m not the target demographic.
It’s something I’d definitely buy if my boyfriend drove me to the store while I was drunk and in goblin mode.
$23 for something that tastes like fruit punch? I’m good thank you
The label looks like a 70s children’s toy
Gallo just bought this
I have not tried it and am not likely too. I don’t think many (if any) people on this sub are the company’s target demographic
Gallo just bought them, and poached the founder to their wine innovation team. The wine category will evolve tremendously over the next decade
For $23/bottle!? Fire this shit directly into the sun
I don’t doubt some company is putting their back into this but this plainly looks like garbage and I have a feeling people will see through it. Even boxed wine people don’t want to feel like they’re drinking Welch’s+.
I met an/the owner. Directly targeting gen z consumers. We need this, as much as I hate to say it. Those drinkers will evolve to better wines (or we can only hope!)
Wasn’t this from Gordon Ramsay’s Food Star show
People will put this on their shelves but not Raisins Gaulois, or Nat Cool Drink Me. Fucken embarrassing.
Not against this in theory if it opens the door for new wine customer, but $23?
just seems like something old middle aged men would come up with at a board meeting trying to hit it off with the Gen Zers.
This has got to be like 25% abv
I would’ve walked past the white assuming it’s Pinesol
Anyone follow Sierra Wine Guy on IG? He had some thoughts about this one last week.
https://www.instagram.com/share/BAL9bmgeHD
Beads included? wtf trash is this?! It’s bottled in clear glass what in the garbage am I seeing 🤮
Edit: I worked passed the horrible pictures and read the post. “Supposed to taste like fruit punch” get the fuck out of here
Coming soon to the clearance section
Chillable reds are so in right now.
People need to get off their high horse. Stop gatekeeping wine. We don’t have a separate subreddit for fine wines vs mass market drivel. There is a place for this sort of wine, and for the type of consumer it is trying to appeal to. That’s the gateway into better wine, and the wine industry and market is better off with it than without it.
This sort of conversation happens constantly in the book industry. Not every book can be literary fiction. Trash books are still great for the industry, and they bring new people into the world of reading, some which will expand their horizons to higher quality books. The same goes for wine.
Treat mass market innovation as a discussion of the business of wine, of marketing in wine, in macro wine trends. This deserves a place in this subreddit just as much as appreciation of fine wines. That’s this exists is downright interesting and worthy of discussion, even if few of us here would ever drink it.
That’s me
I thought this was Omega Mart for a moment
Ew
Don’t. Don’t do it.
Look we all have to start somewhere…..
However there is something disconcerting about marketing wine in this way. It feels very aimed at young children with the cartoons, sugary taste and free gift.
In case you’re wondering, it’s really really bad wine
Great, after Nighttrain was discontinued 2016
My friend makes this! As a winemaker, it makes me cringe but as someone who makes a living selling wine, it’s genius.
uhhh $23 can get you actually good wine that does not “taste like fruit punch”
Let me guess, this slipped into the trade negotiations, so we get this to go with hormonated beef or that chlorified chicken in the Netherlands now?
Seriously, not for me, I’m two generations to old for starters, I don’t like bling on bottles, and it looks more like lemonade than wine. And I doubt they found a way to keep red wine in clear bottles, whereas just about the whole industry, with centuries of experience, use brown or green.
Would be fun of they tried to export this to the EU and have to put every ingredient on the label, I can’t imagine this being “just” wine.