Brasserie Blanc, located on Jewry St, Winchester, is one of the restaurants’ UK branches that has undergone a transformation, after being on the high street for 17 years.
Founder Raymond Blanc OBE, said its new look embodies “the convivial spirit of France with a contemporary warmth,” whilst staying true to the brand’s core values of seasonality, sustainability, and authentic French cooking.
The team at Brasserie Blanc have even travelled across France to capture inspiration, building an “extensive archive of photography and film that now weaves through the brand identity, bringing the spirit of French brasserie culture to life.”
Brasserie Blanc on Jewry Street, Winchester(Image: Eve Thompson)
This season’s menu celebrates the best of autumn, drawing inspiration from the regions of France.
Guests can still enjoy Brasserie Blanc’s signature dishes, such as soufflé au fromage, alongside other truly French dishes that are new to the menu, such as lapin à la moutarde and Île flottante.
A refreshed wine list also features regional producers who champion biodiversity and organic viticulture.
Richard Ferrier, CEO of Heartwood Collection, said: “This rebrand marks an exciting new chapter for Brasserie Blanc. We’ve been part of the UK high street for nearly three decades, and by returning to our roots, we are ensuring Brasserie Blanc remains a favourite with our loyal guests while also welcoming a new generation of diners.”
Raymond Blanc OBE will continue as Chef Patron, guiding the creative direction of the menus.
The rebrand also coincides with the launch of Brasserie Blanc’s new guest reward scheme, which will launch on October 1st.
Brasserie Blanc is a French-inspired restaurant group founded by renowned chef Raymond Blanc OBE.
The brand is known for its authentic, high-quality French cuisine and warm, welcoming atmosphere, and offers a genuine taste of France with a contemporary twist.
Dining and Cooking