This local spot is bringing mom’s recipes to Russellville, and they specialize in one thing only: cookies! From chocolate chip, sugar, oatmeal cream pies, and more.
RUSSELLVILLE, Ark. — This week, the Eat It Up crew made their first trip to Russellville in quite some time to try the very delicious It’s Reigning Cookies!
This local spot specializes in one thing only: cookies! From chocolate chip to sugar, and oatmeal cream pies. It’s Reigning Cookies will satisfy your sweet tooth!
Owner Peyton Reinhart can’t believe how quickly her business took off.
“It started 9 years ago after I had my first daughter, Reign. It was a play on that, and I was a stay-at-home mom needing something to do because newborns, they really don’t hang out with you a lot.”
Peyton had always baked with her mom, but never thought about doing it professionally until friends recommended she open her own business.
“I baked for 4 years at home, and then in March of 2020, I came to this location and we’ve been here ever since,” she said.
Peyton’s husband and family were thrilled when she opened the location in Russellville, even if it was to create some space at their house.
“It got to the point where my husband was like, we have nowhere to live in our house because cookies are everywhere all the time, and we’ve got to get this out of here,” she joked.
As for the menu, it’s the best place in town to get locally made cookies. The sugar cookie with buttercream is a big fan favorite, along with chocolate chip, sugar with decorative icing, and oatmeal cream pies.
It’s Reigning Cookies is located at 2501 W Main Street in Russellville.

Dining and Cooking