Japan is establishing itself as a powerhouse in the global extra virgin olive oil market. With a value that reached 2023 million in XNUMX, 405,7 million dollars, the Japanese market is expected to grow significantly, reaching $654 million by 2030, with an annual growth rate of 7,1%.
Currently the world’s fourth largest importer, Japan accounts for 6% of global EVO oil trade. In 2023, it imported 38.000 tons of product, worth $266 millionWith a per capita consumption of 0,57 kg, the country ranks as the 14th largest market globally and the largest consumer in Asia, marking an impressive growth of 1.387% since 1992.
The excellence of Made in Italy
In this scenario, Italy maintains a prestigious position. In the 2023 Italy exported 13.000 tons to Japan of extra virgin olive oil, holding 34,2% market share worth $97,7 million.
Although Spain holds the record in terms of volume, Italian extra virgin olive oil stands out for its higher price, with a value of $7.545 per ton, 13% more than the Spanish oneThis premium positioning is the result of a strong “Made in Italy” brand, synonymous with quality and closely linked to the rich Italian culinary tradition.
The key factors of this growth
The growth of the Japanese market is fueled by three main trends:
Greater accessibility: the availability of high-quality EVO oil has increased, making the product easier for consumers to find;
Transparency and information: Distributors are investing in communication, providing consumers with precise details on traceability, nutritional values and instructions for use, thus building a relationship of trust;
Raising awareness: Japanese consumers are increasingly aware of the health benefits of extra virgin olive oil and the Mediterranean diet in general.
Even initiatives such as the Japan Olive Oil Prize (JOOP), one of the industry’s leading competitions, is helping to educate the public. Through seminars, tastings, and expert panels, JOOP promotes knowledge of extra virgin olive oil and helps introduce new brands to an ever-evolving market.
Dining and Cooking