Brasserie Blanc, which has a branch in Beaconsfield, was founded by French chef Raymond Blanc nearly three decades ago.
The new look, which coincides with the launch of its new menu, aims to capture the “convivial spirit of France.”
The team travelled across France to find inspiration, building an archive of photography and film that now “weaves through the brand identity”.
Richard Ferrier, CEO of Heartwood Collection, which operates 14 Brasserie Blanc restaurants across the UK, said: “This rebrand marks an exciting new chapter for Brasserie Blanc.
“We’ve been part of the UK high street for nearly three decades, and by returning to our roots, we are ensuring Brasserie Blanc remains a favourite with our loyal guests while also welcoming a new generation of diners.”
The updated menu continues to showcase classic French dishes such as soufflé au fromage, alongside seasonal additions like lapin à la moutarde and Île flottante.
The wine list has also been refreshed to feature regional producers focused on biodiversity and organic practices.
Mr Blanc remains as chef patron and will continue to lead the creative direction of the menus.
The rebrand also aligns with the launch of a new guest reward scheme, which went live on October 1.
Dining and Cooking