No, you’re not imagining it: it’s Prime Day again. Prime Big Deal Days, Amazon’s second mega sale of the year, runs through Oct. 8, offering Prime members discounts on products across tech, beauty, kitchen, home and more. The 48-hour event gives you an opportunity to upgrade those old AirPods and restock your favorite moisturizer, but more importantly, it lets you get ahead of holiday shopping. And I promise it’s not too early to buy gifts — getting a few now and a few around Black Friday spreads out your spending, and it might even help you avoid tariff-related price hikes.
I’ve covered Prime Day as a NBC Select reporter for over five years, so I know how to spot deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best October Prime Day deals — each one I recommend below is highly rated and 20% off or more, as well as at its lowest price in at least three months or lowest price ever. I’ll update this list live throughout Prime Big Deal Days so you don’t miss a thing.
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I found 181+ October Prime Day Deals that are genuinely good
It’s always a good idea to have extra batteries at home, especially before you need them for toys, tech and holiday decorations. This pack comes with 32 AA Energizer batteries, which last up to 10 years in storage, according to the brand. The brand’s AAA batteries are on sale, too.
Once you connect devices like fans, air purifiers and lamps to this smart plug, you can control them from your phone using the Amazon Alexa app, which lets you set schedules and routines, too. The plug is compact, so it won’t block your second outlet.
Lowest price ever
Prime Day’s the perfect opportunity to stock up on household staples, like toilet paper and cleaning essentials. These dishwasher pods are made with liquid and powder detergent, helping them remove grease and grime from dishes during a wash cycle. The pods come in a pack of 62 and have a fresh scent.
Ed’s note: These Crest Whitestrips were a few cents lower than its current price for one day in August. Because they’re a bestseller and 44% off, we still think they’re a good deal.
Out of all the teeth whitening strips the NBC Select staff has tested, Crest’s are our no. 1 favorite because they’re easy to use, effective and earned the American Dental Association’s Seal of Acceptance. The strips are made with hydrogen peroxide (a bleaching agent) and are specifically formulated to be gentle on teeth and gums, according to the brand. You get 36 strips in this box, which is enough for 18 30-minute treatments.
Clean carpets and bare floors with this corded upright vacuum, which has brushroll shutoff feature and a HEPA filter to trap dust and allergens inside. You can tote its detachable pod around your home to clean stairs, high spaces (like above door frames) and under furniture. The vacuum comes with a long crevice tool and an upholstery tool.
It’s always a good idea to have extra garbage bags at home, and if you’re hosting the holidays, you’ll definitely need an ample supply. Glad’s Febreeze-scented 13-gallon trash bags have two layers of leak and odor protection, plus they’re puncture resistant, according to the brand. Their built-in drawstring keeps them in place inside pails, and helps you cinch them together when they’re full. You get 110 bags in this pack.
“This chopper’s blades are incredibly sharp, it’s easy to clean and store and it saves me so much time while cooking,” says NBC Select editorial operations associate Jem Alabi. “I can prep ingredients in bulk, freeze them and never worry about my produce going to waste. There’s even an included cleaning brush so I can scrub all the parts without risking my fingers.” The chopper comes with four interchangeable blades (two dicers, a ribbon blade and a spiral blade).
Ed’s note: The Apple AirPods 4 are equal to their July Prime Day price (their lowest price ever) from just under three months ago. Because they’re a bestseller and 34% off, we still think they’re a good deal.
These Apple AirPods 4 have active noise cancellation to drown out sounds, but you can also use them in transparency and adaptive audio modes to hear the world around you. The sweat-, dust- and water-resistant earbuds come with a compact charging case that gives you up to 20 to 30 hours of battery life, depending on what listening mode you use. They also have Siri built-in, so you can make calls, change the song or ask questions using voice commands.
Waterpik’s water flosser, which earned the American Dental Association’s Seal of Acceptance, comes with seven tips and has 10 pressure settings. Its tip rotates 360 degrees so you can reach all areas of your mouth, and its reservoir holds enough water for a 90-second cleaning. The water flosser pulses every 30 seconds to help you keep track of flossing time.
Chamberlain’s Smart Garage Control lets you open and close your garage door from wherever you are using the brand’s app. You can also put the door on a schedule through the app and give access to other people. The device works with most brands of garage doors made after 1993, according to Chamberlain.
“It’s no secret that this lip mask is incredibly hydrating; I always wake up with super smooth lips when I use it,” says NBC Select updates editor Mili Godio. “I love the different flavors — I’ve tried most of them and they’re all delicious.” The Laneige Lip Mask, which comes with a mini applicator, is made with moisturizing, antioxidant-rich ingredients like vitamin C, coconut oil, shea butter and murumuru seed butter.
Listen to music, podcasts and audiobooks through this mini Bluetooth speaker, which also has Amazon Alexa built-in. You can use voice commands to ask the virtual assistant questions, set timers and reminders, control compatible smart home devices and more. The device has volume control buttons, as well as a button to turn the microphone off.
Bestseller
“These exfoliating toner pads are an integral part of my skin care routine,” says NBC Select editorial projects manager Rebecca Rodriguez. “They’re so soothing and my skin feels clearer and smoother since I started using them.” The pads are soaked in a serum made with BHAs, AHAs and botanical extracts, ingredients that shrink pore size, improve skin texture and reduce greasiness, according to the brand. They’re also dual-sided: the textured side gently exfoliates, then the smooth side hydrates and soothes.
Ed’s note: The LifeStraw Personal Water Filter is equal to its July Prime Day price from just under three months ago. Because it’s a bestseller and 33% off, we still think it’s a good deal.
Pack this personal water filter straw in your backpack while hiking or camping, or add it to your emergency kit. It removes over 99% of waterborne bacteria and parasites, as well as microplastics, and can clean up to 1,000 gallons of water before you need a new one, according to the brand.
Lowest price ever
Ed’s note: Dawn Platinum Powerwash Dish Spray is two cents more than it’s July Prime Day price from just under three months ago. Because it’s a bestseller and 30% off, we still think it’s a good deal.
As someone without a dishwasher, I’m very picky about my dish soap — this is the only type I’ll buy. The spray format lets me easily cover a lot of dishes at once, and since the soap gets sudsy almost immediately when I start scrubbing, I don’t need to use water until I’m ready to rinse. It also removes even the thickest layer of grease and grime. You get four bottles of dish soap and one reusable sprayer with this set.
Ed’s note: Kiehl’s Ultra Facial Cream is equal to its July Prime Day price (its lowest price ever) from just under three months ago. Because it’s a bestseller and 30% off, we still think it’s a good deal.
“This cream is extremely hydrating, absorbs instantly and doesn’t feel heavy,” says NBC commerce senior manager of community engagement Rosalie Sparaco. “It makes my skin feel healthier and look less dull, even when I use a small amount.” The moisturizer is made with ingredients like squalane to replenish the skin barrier, plus it’s non-comedogenic and has the National Eczema Association’s Seal of Acceptance.
I’ve been loyal to Orgain’s protein powder for years because it checks all my boxes: gluten-free, made with plant-based ingredients, flavorful (but not in an artificial way) and filling. It also gets easily incorporated into smoothies and shakes, making them creamy rather than gritty or chalky. One serving of the powder has 21 grams of protein, and each container comes with a scooper, taking the guesswork out of measurement. You can buy Orgain’s protein powder in flavors like chocolate, vanilla, iced coffee and horchata, many of which are on sale.
Lowest price ever
See, hear and speak to visitors with Blink’s Video Doorbell, which has a two-year battery life, according to the brand, and two installation options: wired or wire-free. It’s made with built-in speakers and microphones, plus a camera that gives you a head-to-toe view. The doorbell connects to the brand’s app, where you can watch livestream video and get notifications.
Stream your favorite shows and movies in HD from any TV once you plug this Fire Stick into its HDMI port. It comes with an Amazon Alexa Remote, letting you control your TV manually or using voice commands. You can also travel with the Fire Stick to use it at hotels and rental homes.
Make better-than-store-bought popcorn at home with this kitchen gadget. There’s a built-in measuring cup on its lid, helping you add the right amount of kernels to the 3-quart, dishwasher-safe base before putting it in the microwave. You can also put butter on top of the lid, which has holes in it; as the butter melts in the microwave, it drips onto the popcorn. The popper doubles as a serving bowl once it cools down.
Meal prep and store leftovers in these dishwasher- and microwave-safe containers, each of which have a 3.2-cup capacity and come with leak-proof lids. The lids also have built-in vents so you don’t have to remove them while microwaving food. The containers come in a pack of five, and since they’re clear, you can always see what’s inside. Plus, they’re stackable, helping you save space in your kitchen.
Kids and adults alike can build anything they want using the 850 multicolored Lego pieces that come in this brick-shaped box. There’s also an included instruction booklet that guides you through constructing figures like a horse, windmill, skateboard and guitar if you need some inspiration. The Lego set is best for those 4 years old and up, according to the brand.
This compact single-serve coffee maker won’t take up much countertop space due to its compact size. It has a strong brew mode, three cup sizes and a removable reservoir that holds enough water to make multiple beverages. The machine, which is compatible with all K-Cups, also comes with a removable drip tray so you can fit travel mugs underneath the spout.
Get a new pair of oven mitts before you’re in the thick of Thanksgiving cooking or holiday baking. These machine-washable minis are made from heat-resistant cotton that protect your hand from temperatures up to 500 degrees Fahrenheit, according to the brand. There’s clear silicone grips on the mitts to help you grip pots, pans and dishes, plus a hanging loop for storage.
I control all the lights in my home with my phone thanks to these smart bulbs, which fit in most high hats and lamps. Through the brand’s app, you can turn the lights on and off, put them on schedules, adjust their brightness, dim them and change their color. The bulbs also respond to voice commands through voice assistants like Amazon Alexa and Google Assistant. This set comes with two bulbs.
Lowest price ever
The Kindle Paperwhite has a 7-inch glare-free screen and a 12-week battery life, according to the brand, plus its front light automatically adjusts to whatever environment you’re in. The e-reader is also water-resistant, so you can read at the beach, pool or in the bath. This bundle includes a cover that attaches to your e-reader, waking it up or putting it to sleep as you open and close it like a book. You get a charging dock, too.
Oral-B’s rechargeable electric toothbrush has all the features dentists told me to look for in a quality toothbrush: a pressure sensor, a built-in timer, multiple cleaning settings and a brush head change alert. It comes with two replacement brush heads and a travel case.
Liquid I.V. is one of my favorite electrolyte powders, especially for hydrating before long runs. It comes in single-serve packets, which are convenient to throw in your bag and travel with. The powder quickly dissolves into water with a stir or shake, and each serving has 500 milligrams of sodium. You can buy Liquid I.V. in flavors like lemon lime, tropical punch and popsicle firecracker (they’re all on sale), and there’s a sugar-free version, too.
You can use the Blink Mini 2 security camera indoors and outdoors, and it connects to the Blink app, where you can livestream HD footage, get motion detection alerts, hear audio and speak to people and pets. The camera, which is small enough to blend into my space, also has a built-in spotlight. You can use it as a plug-in chime with Blink Video Doorbells, which are also currently on sale.
These ready-to-drink protein shakes help keep you full on-the-go — enjoy them at home, bring them to the gym or work, or sip them in the car. Each creamy, gluten-free shake has 30 grams of protein per serving and no added sugar, according to the brand. This pack comes with 12 bottles, and various flavors are currently on sale, including chocolate, vanilla, and cafe latte.
Lowest price ever
In addition to soap that cleans your clothes, these concentrated laundry detergent pods have a color protector, odor fighter and stain remover inside them. You can use them in all washing machines and they dissolve even in cold water. There’s 76 pods in a pack.
Lowest price ever
“I’ve had sensitive teeth my whole life, and anytime I switch off of Sensodyne for a little while, I always make my way back,” says Sparaco. “It makes my teeth feel better and, in a way, stronger. Plus, it leaves my mouth feeling fresh.” You get four tubes of fluoride toothpaste in this pack.
Vital Proteins’ collagen powder supports hair, skin, nail, bone and joint health, plus it’s made with vitamin C to aid collagen production and hyaluronic acid to boost skin elasticity, according to the brand. You can mix it into hot and cold beverages (including coffee, water or smoothies), as well as foods like oatmeal. Each serving has 20 grams of grass-fed, pasture-raised collagen peptides. (Remember to consult your doctor before taking any supplements.)
“I have an extensive collection of face masks in my vanity, but these are the only ones I consistently re-buy,” says Rodriguez. “They feel soothing and hydrating the instant I put them on my skin, and they leave it looking glowy the next morning.” Each of Biodance’s sheet masks is soaked in a serum made with ingredients like hyaluronic acid and niacinamide to moisturize, reduce the appearance of fine lines and wrinkles, and even out complexion, according to the brand. Your skin absorbs the serum as the mask sits on your face for about three to four hours, or overnight, causing it to become transparent.
Lowest price ever
“This is the all-in-one package for a coffee lover on-the-go,” says NBC commerce video producer Josh Rios. “All you need is some water and ground coffee to make a solid 16 ounces of hot coffee in one container.” The manual brewer is a hybrid between a French press and pour-over, and it uses air pressure and a micro-filter to extract flavor from the grounds you fill it with. You can make hot, iced or espresso-style beverages with the AeroPress since you have control over brew time, temperature and grind size. It’s lightweight and compact, making it ideal for travel and gifting, says Rios.
Best October Prime Day sales
Here are the best Prime Big Deal Days sales to know about. Keep in mind, not every item from a brand is discounted as described below.
Best sales overallUp to 31% off Lego sets67% off the Ancestry DNA + Traits kitUp to 30% off Laneige skin care and beautyUp to 42% off Dyson vacuums, air purifiers and hair toolsUp to 43% off Stanley drinkwareUp to 42% off Olay skin careBest sales on essentialsUp to 40% off Kind barsUp to 42% off Mrs. Meyer’s cleaning suppliesUp to 50% off Method cleaning supplies20% off Naomi after-cooking hand soapUp to 20% off DedCool laundry detergent and moreUp to 30% off Blueland cleaning suppliesUp to 33% off Lysol cleaning productsUp to 30% off Dawn cleaning productsUp to 34% off Cascade cleaning productsUp to 34% off Febreeze products20% off Bounce Pet Hair and Lint Guard Mega Dryer SheetsUp to 25% off Downy productsUp to 50% off Scotch-Brite cleaning and home productsBest tech salesUp to 34% off Apple techUp to 53% off Sony headphones, TVs, speakers and moreUp to 40% off Samsung devicesUp to 44% off Marshall speakersUp to 20% off Aura FramesUp to 45% off Bose portable speakers, headphones and moreUp to 20% off the Yoto Player and accessoriesBest beauty salesUp to 40% off Sunday Riley skin careUp to 34% off California Naturals hair and body careUp to 30% off Live Tinted skin careUp to 25% off Youth to the People skin careUp to 20% off Fur body careUp to 30% off Tatcha skin careUp to 33% off T3 hair toolsUp to 20% off Hero Cosmetics skin careUp to 20% off Seen hair and skin careUp to 28% off Dae hair careUp to 45% off Belif skin careUp to 46% off Bliss skin careUp to 30% off IGK Hair CareUp to 30% off R+Co and R+Co BleuUp to 55% off Burt’s Bees skin and body careUp to 30% off Sexy Hair productsUp to 30% off Smashbox beautyUp to 30% off Kiehl’s skin careUp to 30% off Amika hair careUp to 40% off Beauty of Joseon skin careUp to 34% off Le Monde Gourmand fragrancesUp to 25% off This Works sleep, body care and moreUp to 30% of BondiBoost hair careUp to 49% off Laura Geller makeupUp to 20% off Lanolips face and body careUp to 33% off Marlowe skin care and groomingUp to 30% off Redken hair careUp to 57% off Round Lab skin careUp to 30% off Heyhae nail productsUp to 40% off Urban Decay makeupUp to 20% off Salt & Stone body careBest wellness sales30% off Sensodyne Pronamel Gentle Teeth Whitening ToothpasteUp to 34% off Vital Proteins productsUp to 30% off TheraBreath toothpaste24% off Clean Skin Club Clean Towels XLUp to 29% off Loop earplugsUp to 23% off Dr. Scholl’s insoles and foot careUp to 52% off iHealth wellness tech20% off the Slate Electric FlosserUp to 48% off Frida Baby and Mom productsUp to 50% off Philips Sonicare oral careUp to 25% off Drowsy Sleep Co. productsUp to 25% off Phillips Norelco grooming toolsUp to 42% off Lume deodorantUp to 53% off Tangle Teezer brushesUp to 22% off Brusheez kids’ oral careUp to 31% off GermGuardian air purifiers and humidifiersUp to 20% off HigherDose beauty and wellness techUp to 57% off Peloton fitness equipmentBest home salesUp to 25% off Boll & Branch bedding and bath productsUp to 31% off Canopy humidifiers, filtered showerheads and moreUp to 43% off Tineco vacuums, floor cleaners and moreUp to 53% off Blueair air purifiers and humidifiers20% off the Sproos handheld filtered showerheadUp to 43% off AeroGarden indoor gardening systemsUp to 40% off Thermacell mosquito repellant devices Up to 52% off DeWalt tools and home improvement suppliesUp to 47% off Roborock floor care appliancesUp to 70% off Bedgear pillows, sheets and moreUp to 50% off iRobot vacuums and floor cleanersUp to 50% off Pure Enrichment humidifiers, air purifiers and moreUp to 47% off Verilux white lightsUp to 50% off Breescape beddingUp to 37% off Bedsure beddingUp to 43% off Cricut machines, accessories and bundles49% off the Ugg Adalee Faux Fur Throw BlanketBest kitchen salesUp to 20% off Great Jones cookware24% off the KitchenAid Artisan Series 5-Quart Tilt Head Stand Mixer with Pouring ShieldUp to 20% off Anyday glass cookware and food storageUp to 38% off Braun kitchen appliancesUp to 41% off De’Longhi coffee and kitchen appliancesUp to 23% off Brightland oils and vinegarsUp to 20% off Fishwide tinned fish20% off the BruMate Era 40-ounce Tumbler39% off the GE Profile Opal 2.0 XL Nugget Ice MakerUp to 48% off SodaSteam appliances and accessories20% off the Beast Mega 1200 BlenderUp to 20% off Fable dinnerware, glassware and moreUp to 25% off Death Wish Coffee Co. products Up to 21% off Caraway cookware, prep tools and moreUp to 37% off Bentgo containers, lunch boxes and moreUp to 57% off Nutribullet appliancesUp to 30% off Subminimal coffee-making tools and appliancesUp to 22% off Lodge cookwareBest travel sales20% off the Away Softside Carry-On SuitcaseUp to 20% off Halfday travel bags and gearUp to 25% off Lo & Sons bags and travel accessoriesUp to 53% off SwissGear luggage, backpacks, bags and moreUp to 53% off Samsonite luggage and suitcase sets40% off the Travel Inspira Portable Digital Luggage ScaleUp to 35% off Travelpro luggage, bags and accessoriesUp to 20% off Cadence travel containers and toiletry bagsUp to 39% off Trtl travel pillows and accessoriesUp to 40% off Bagsmart travel gear, bags and organizers20% off Weatherman umbrellasBest apparel and shoe salesUp to 53% off Land’s End apparel, accessories and moreUp to 50% off Dearfoams shoesUp to 54% off Levi’s apparelUp to 58% off Under Armour clothing and footwearUp to 65% off Playtex bras and underwearUp to 60% off Adidas clothing and footwearUp to 28% off Shed Rain umbrellas and rain bootsUp to 25% off Ray-Ban sunglassesBest pet salesUp to 40% of Pet Genie productsUp to 31% off Vital Essentials pet food and treatsBest baby salesUp to 43% off Nanit baby monitors30% off the SlumberPodUp to 23% off Baby Brezza baby gearUp to 20% off Tubby Todd kid’s skin care and baby grooming productsUp to 50% of Toniebox devices, figurines and moreUp to 40% off Phillips Avent baby productsBest sales at other retailersWalmart: All shoppers can save on products across categories during the Walmart Deals event through Oct 12Target: Target Circle members (free and paid) can save on products across categories during Target Circle Week through Oct. 11Best Buy: Save on products sitewide during Techtober through Oct. 12Wayfair: Up to 60% off sitewide during the 72-Hour Clearout Sale, plus exclusive savings for membersMacy’s: Get an extra 30% off fall styles and an extra 15% off beauty and fragrances during the VIP SaleUlta: Ulta members can get 20% off products onlie through Oct. 8Gap: Get 50% off your purchase during Gap Days, including sale stylesCozy Earth: Up to 25% off sitewide, plus flash sales up to 35% off, during the Cozy Days sale through Oct. 8Lands’ End: Up to 40% off sitewide and up to 75% off sale with code HILLSIDEREI: Up to 50% off on past-season stylesDSW: Get up to 55% off clearance online and 30% off clearance in store. Also, buy any pair of shoes and get a second qualifying pair 50% off online and in stores.Graza: 20.74% off sitewide through Oct. 22Bed Bath & Beyond: Up to 70% off across products sitewide during the 72-Hour Flash Sale, plus get 20% off a single itemKitsch: Up to 25% off sitewide during the Prime Time SaleCasper: Up to 25% off mattresses, 30% off bundles and more during the Friends & Family SaleLevi’s: Get 30% off select style online onlyJ. Crew: Get an extra 60% off sale styles with code BIGSALEHow I found the best October Prime Day deals
All of my recommendations above are based on NBC Select’s previous coverage and reporting. I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price in three months or lowest price ever. All the products I recommend are 20% off or more and highly rated with at least a 4.0-star average rating from hundreds of reviews.
Why trust NBC Select?
I’m a reporter for NBC Select who has covered Amazon Prime Day for over five years. I’ve written about the history of the sale, broken down what’s included in a Prime membership and explained what to buy versus skip. I’ve also appeared in Prime Day-related NBC News NOW and TODAY broadcast segments. Prior to Prime Big Deal Days, I previewed a list of deals from Amazon and sorted through them to find worthwhile sales you should know about.
Catch up on NBC Select’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.
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