A James Beard-nominated chef and a Phoenix food influencer shared words after a viral video sparked debate over the role of influencers in small business reviews.
PHOENIX, Arizona — You don’t usually find beef in bakeries. This week, you might.
Acclaimed Valley pastry shop, JL Patisserie, is going viral on social media for clapping back at a recent food review from Phoenix-based food reviewer, Glamorama.
It started when the online influencer, whose brand is described as “✨ HONEST IDGAF Restaurant Reviews ✨” stopped by JL Patisserie and left a review that had some followers scratching their heads in the comments. She claimed the bakery’s pistachio cruffin and croissant had “super fake pistachio flavor” and went on to critique the coffee, quiche and more.
Days later, Jenna Leurquin, owner of JL Patisserie, responded to the review. She acknowledged that an influencer had reached out to ask to collaborate on a review video, which she declined, citing that it was too expensive. She continued to say that afterwards, the influencer tried to blackmail the bakery by saying she would write a good review if the food and gratuity were comped.
The owner went on to say that despite not agreeing, the influencer showed up anyway, and her staff proceeded to accommodate her visit. Leurquin said that while she can respect an honest review, they don’t appreciate lies or bullying. She also responded on TikTok to the fake pistachio claim by showing off a bucket of imported pistachio paste from Italy.
Even viral food-influencer Keith Lee chimed in to show support in the comments, saying, “I can’t express how much I respect this response 🫡”
@jlpatisserie
I will forever dedicate my time and energy to continue to make it right to the people who value my teams hard work and have respected us and supported us since day one. #review #influencer #bakery
♬ original sound – JLPATISSERIE
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As of Saturday, Leurquin’s response to the review had racked up more than 30 million views on TikTok and 1 million on Instagram. The bakery owner thanked customers for their continued support in the caption.
“I will forever dedicate my time and energy to continue to make it right to the people who value my team’s hard work and have respected and supported us since day one. This is why I wake up and work hard every single day. I am the most proud of my team and to be advocating for artisanal practices. We don’t cheat or cut corners. Thank you all for your support ❤️”
On Friday, Glamorama responded with another video rejecting the owner’s response by saying, “Someone finally stood up to me. F***ing kudos for real, I respect that. What I don’t respect are the lies.”
She went on to counter the shop’s bullying claims, citing that the bakery was bullying her because of the account’s higher follower count. Glamorama ended her update saying, “Regardless, Jenna, I respect your balls. I do respect your talent. It may not always be my taste. I think you make beautiful pastries. I would work on that quiche though.”
As for Glamorama, she claims to be done creating videos for good after the backlash she received for her review. She said she had to pack up her home and leave for safety reasons after receiving “thousands of hate comments” online.
12News also reached out for an additional statement from JL Patisserie and Glamorama. We’re waiting to hear back.
The above video is from a previous story 12News aired about JL Patisserie in 2023.
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Dining and Cooking