Miss Vickie’s has launched its Ristoranti Series, featuring three Italian-inspired flavours.
This line of kettle cooked potato chips is inspired by signature dishes from locally beloved restaurants. Already generating significant buzz, the Miss Vickie’s Ristoranti Series taps into Canada’s growing culinary recognition and consumer demand for elevated, high-quality, and unique snacking experiences.
Miss Vickie’s has collaborated with some of the best Italian restaurants in Canada, including Pizzeria Badiali in Toronto, Nora Gray in Montreal and Ask For Luigi in Vancouver, to create three new limited-time flavours. The series line-up includes:
Miss Vickie’s Vodka Sauce Pizza flavoured kettle cooked potato chips
Miss Vickie’s Cacio e Pepe flavoured kettle cooked potato chips
Miss Vickie’s Spicy Pepperoncini & Focaccia flavoured kettle cooked potato chips
“It’s a culinary dream to bring together beloved Italian dishes with the unmistakable crunch of Miss Vickie’s,” says Lisa Allie, senior director, marketing, PepsiCo Foods Canada. “This new series is a celebration of Canadian culinary culture, and we’re so proud to bring Canadians something special to enjoy across the country.”
“Being able to partner with a homegrown Canadian brand like Miss Vickie’s to bring the flavour of our bestselling dish across the country has been an incredible opportunity,” says Ryan Baddeley, owner of Pizzeria Badiali. “The iconic vodka sauce & Sicilian spices come through perfectly, and we can’t wait for Canada to try it.”
The Miss Vickie’s brand is paying homage to Canada’s culinary scene with their Ristoranti Series, bringing partner restaurants front and centre in the flavour, branding and launch campaign. The campaign was brought to life through in-restaurant video and photography that highlights these Toronto, Vancouver, and Montreal restaurants as pillars in their local neighbourhood. The candid, stripped-down imagery authentically connects with and meets the expectations of the restaurants’ followers and foodies.
Visuals were captured by local street photographer Maya Fuhr to showcase the thriving food scene in each neighbourhood of the collaborating restaurants.
“The Miss Vickie’s Ristoranti Series is more than just a potato chip flavour – it’s a tribute to our country’s vibrant food scene. It’s such a rare opportunity for agencies to work with brands to co-create product innovations and this one is particularly exciting for all the foodies at Rethink. Miss Vickies is made in Canada and we really wanted the campaign to reflect the craft and heart of local food culture.” said Anthony Atkinson, group creative director at Rethink.
Dining and Cooking