Mediterranean deli brand unearthed has introduced two authentic French sandwiches to the chilled aisle: the Croque Monsieur and Croque Fromage.
The ready-to-cook sandwiches, made in the Auvergne-Rhône-Alpes region of France, are a market first for the fixture, tapping into consumer appetite for a premium convenience option.
unearthed Croque Monsieur and unearthed Croque Fromage (140g, RRP £3) are rolling out in Sainsbury’s and Tesco stores.
Both sandwiches contain Emmental and raclette cheese, topped with a traditional bechamel sauce. The Croque Monsieur also includes sliced French ham. The Croques can be air-fried in eight minutes or oven-baked in up to ten minutes.
Carrie Hollis-Patel, Head of unearthed Marketing at The Compleat Food Group, said: “Our research shows a clear gap in the market for premium, convenient sandwich products to be enjoyed at home, beyond those available in food-to-go. Consumers know that venturing into the deli fixture often means discovering elevated quality and flavour. French cuisine by association is a synonym for premium, so the Croque Monsieur and Croque Fromage’s traditional, authentic French ingredients and production methods are well placed to meet this demand.”
Yvonne Adam, Chief Marketing Officer at The Compleat Food Group, home of unearthed, added: “At The Compleat Food Group, we’re proud to lead the way in Mediterranean deli, continually identifying opportunities to innovate and excite. The launch of these Croques is a great example of how unearthed brings the taste of the holidays home, combining authentic ingredients and regional craftmanship with convenient formats to fit modern lifestyles.”
The launch is being supported by POS material for in-store visibility and a targeted social and influencer campaign.
Dining and Cooking