Leading Mediterranean deli brand unearthed is tapping into the consumer desire for premium, convenient sandwiches by introducing two authentic French classics to the chilled aisle: the Croque Monsieur and Croque Fromage.
This launch marks a significant first for the chilled fixture, bringing a premium, ready-to-cook sandwich to market outside of the typical food-to-go section.
Crafted in the Auvergne-Rhône-Alpes region of France, the home of the Croque Monsieur, these products leverage their authentic French ingredients and production methods to attract premium consumers looking to trade up.
Both the unearthed Croque Monsieur and Croque Fromage (140g, RRP £3) are luxurious with an indulgent filling of Emmental and raclette cheese, a topping of rich, traditional béchamel sauce, and the Croque Monsieur variety also includes sliced French ham.
The focus on French cuisine positions the new line to meet demand for elevated quality and flavour at home, according to the brand.
“Our research shows a clear gap in the market for premium, convenient sandwich products to be enjoyed at home, beyond those available in food-to-go,” said Carrie Hollis-Patel, head of unearthed marketing at The Compleat Food Group. “Consumers know that venturing into the deli fixture often means discovering elevated quality and flavour.”
Designed for quick preparation to fit modern lifestyles, the Croques can be air-fried in just eight minutes or oven-baked in up to ten minutes, making them an ideal, time-saving lunch or snack option.
Yvonne Adam, chief marketing officer at The Compleat Food Group, home of unearthed, highlighted the brand’s commitment to innovation: “The launch of these Croques is a great example of how unearthed brings the taste of the holidays home, combining authentic ingredients and regional craftmanship with convenient formats to fit modern lifestyles.”
The new products are available now nationwide in Sainsbury’s and Tesco stores. The launch will be supported by standout POS material to strengthen unearthed’s position as a beacon brand in Mediterranean deli and inspire consumer discovery.
Dining and Cooking