Win a share of £20k with Jam Shed competition

Bag a win in ‘The Jammy Drop’ from Jam Shed wines

Australian wine brand Jam Shed is offering consumers the chance to win a share of a massive £20,000 as part of its latest on-pack promotion.

AUSTRALIAN wine brand Jam Shed is offering consumers the chance to win a share of a massive £20,000 in its latest on-pack promotion.

As part of ‘The Jammy Drop’ competition, shoppers will be able to redeem their chance to win by scanning the QR code found on the packaging neck flag, supporting point-of-sale materials, digital channels or by visiting the promo’s dedicated microsite.

Running until 30 November, shoppers will be able to win from a range of cash prizes – with amounts of £50, £150, £250 and £5,000 up for grabs – as well as money-off coupons that consumers will be able to redeem until 28 Febrary 2026.

The promotion is running across independent retail stores as well as major multiples in Spar, Co-op, Nisa, One Stop, Tesco, Sainsbury’s, Asda, Morrisons and Waitrose.

Alexandra Colson, head of customer marketing at parent firm Vinarchy, said: “With over 10,000 weekly entries for our last competition, it’s clear that on pack promotions with a gamification aspect are a hit with our consumers.

“The Jammy Drop is designed to recruit new shoppers into the brand while making sure the experience is an enjoyable as the wine itself for our loyal shoppers. We can’t wait to see the winners get their hands on some great prizes.”