Home » Italy Travel News » Italy Steals the Spotlight as the World’s Most Popular Destination for 2025, Here’s All You Need to Know
Published on
October 19, 2025
Italy has again been named the world’s most-loved travel destination for 2025 with the Conde Nast Traveller’s Readers’ Choice Awards, proving that the Italy’s charm works seamlessly year after year. This award demonstrates Italy’s historical, cultural, and culinary importance, and its relevance even today. With the evolution of global tourism, Italy, with its celebrated cities, enchanting small towns, and the rest of its “diverse offerings” and “overwhelming charm” Italy brings in millions of tourists, and righty so!
Italy: A Timeless Favourite for Global Tourists
With an impressive score of 97.80, Italy has earned the top spot on the list, surpassing other competitive destinations. The country’s ability to blend history, art, and culinary delights has captivated travelers for decades. Major cities like Rome, Venice, Milan, and Florence continue to enchant visitors with their iconic landmarks, museums, and architectural marvels. These cities, steeped in centuries of history, offer tourists a deep dive into the past, from the grandeur of the Colosseum in Rome to the Canals of Venice.
However, Italy’s charm extends beyond its well-known cities. Smaller towns like Palermo, Bergamo, and Brescia offer immersive experiences that reflect the country’s rich cultural heritage and provide travelers with an opportunity to explore lesser-known yet equally captivating regions. Whether it’s enjoying traditional Italian food in a family-owned trattoria or marveling at Renaissance architecture, Italy offers something for every type of traveler.
Italy’s Culinary Excellence: A Global Attraction
No discussion of Italy’s allure would be complete without mentioning its gastronomy. Italian cuisine is a defining feature of the country’s cultural identity, and for many travelers, food tours are an essential part of the experience. From the pasta of Naples to the wine of Tuscany, Italy’s diverse regions offer a feast for the senses. Food-focused tourism is booming, with visitors flocking to participate in cooking classes, wine tastings, and olive oil tours, all while immersing themselves in the country’s centuries-old culinary traditions.
In addition to food, Italy has long been a destination for art lovers. The country is home to some of the world’s most famous museums and galleries, including the Uffizi Gallery in Florence and the Vatican Museums in Rome. Italian art, sculpture, and architecture continue to influence the world, making Italy a must-visit destination for cultural and creative exploration.
Qatar and Japan: Strong Contenders for Second and Third Place
While Italy may have claimed the top spot, Qatar and Japan have also garnered significant recognition in this year’s rankings. Qatar, with a score of 96.67, rose to second place, benefiting from the tourism surge following the 2022 FIFA World Cup. The country’s futuristic skyline, world-class hotels, and blend of modernity with traditional Arabic culture make it a sought-after destination for global tourists. Visitors are drawn to the luxury experiences, cultural attractions, and the unique opportunity to explore the combination of ancient traditions and cutting-edge architecture.
Japan, securing third place with a score of 96.22, remains a favorite for travelers seeking efficiency, scenic beauty, and cultural depth. The country’s rail networks, which include some of the world’s most efficient and scenic routes, are a major draw for tourists looking to explore the country’s diverse regions. From the iconic cherry blossoms in Kyoto to the tranquility of onsens (hot springs) in Hakone, Japan continues to captivate visitors with its blend of old and new, offering everything from futuristic cities like Tokyo to serene landscapes and traditional temples.
The Rise of Southeast Asia: Bhutan and Thailand
While European countries dominate the top rankings, Southeast Asia continues to capture the attention of travelers worldwide. Bhutan, known for its stunning monasteries and peaceful landscapes, ranked fourth with a score of 96.19. The country’s commitment to sustainable tourism and its unique approach to development through Gross National Happiness resonate with travelers seeking authentic, soul-nourishing experiences.
Thailand, with a score of 95.48, secured the fifth spot, maintaining its appeal as a top destination for those in search of tropical beaches, vibrant street markets, and rich cultural experiences. Thailand continues to benefit from its blend of modern amenities and traditional culture, drawing travelers with its famous hospitality and diverse offerings, from the bustling streets of Bangkok to the tranquil islands of Phuket.
Morocco, Greece, and New Zealand: Growing Destinations
As travel preferences shift, countries from outside the traditional European and Asian circuits are making a mark. Morocco, with a score of 95.43, secured the sixth position, appealing to travelers seeking exotic landscapes, ancient cities, and vibrant markets. The country’s UNESCO World Heritage sites, such as the Medina of Fez and the Majorelle Garden in Marrakech, make it a growing destination for cultural tourists.
Greece continues to be a beloved destination, ranking seventh with 95.22 points. Known for its islands, ancient ruins, and Mediterranean cuisine, Greece has long been a go-to spot for travelers looking for a mix of beach relaxation and historical exploration. Similarly, New Zealand’s natural beauty, characterized by towering mountains and lush landscapes, continues to draw adventure seekers and nature lovers, landing it in the eighth position with a score of 95.04.
Vietnam and Oman: Emerging Destinations on the Global Stage
Vietnam (score of 94.29) and Oman (score of 94.28) have emerged as exciting destinations for 2025, showcasing a shift in global tourism towards Southeast Asia and the Middle East. Both countries are gaining recognition for their untouched landscapes, cultural richness, and warm hospitality.
Vietnam’s rich history, delicious cuisine, and natural beauty continue to attract tourists. From the ancient streets of Hanoi to the spectacular Ha Long Bay, the country offers a variety of experiences for all types of travelers. Similarly, Oman offers a unique blend of traditional Arab culture and modern luxury, with stunning landscapes like the Omani deserts and Muscat’s opulent buildings.
Sustainability and Cultural Awareness Drive Future Tourism Trends
As global tourism recovers and diversifies, sustainability and cultural awareness play an increasingly important role in destination choice. More travelers are seeking destinations that align with their values, including a focus on responsible tourism and environmental sustainability. Many of the countries featured in the rankings—like Bhutan and Italy—are focusing on preserving their natural landscapes and cultural heritage, ensuring that their tourism sectors contribute positively to local economies and communities.
A Diverse Future for Global Tourism
These rankings are a testament to the preferences of today’s travelers. 2025 surely shows the diversity of tourism with Italy still as a favorite and emerging destinations in Asia and the Middle Eastern countries. 2025 surely shows the diversity of tourism with Italy still as a favorite and emerging destinations in Asia and the Middle Eastern countries. 2025 tourism shows there is still great potential for countries and destinations. Travelers today are looking for unique cultural experiences, eco-tourism, and immersive opportunities.
Dining and Cooking