Photography credit: Richard Briggs.
Hunter’s, one of Marlborough’s most enduring and respected wineries, is entering a bold new chapter.
Founded in 1979 by Ernie and Jane Hunter, Hunter’s remains Marlborough’s oldest single-family-owned winery.
Now, the family legacy continues as Jane Hunter, CNMZ OBE, is set to pass the reins to her nephews, James and Edward Macdonald.
Under the stewardship of the next generation, Hunter’s is embracing a renewed vision. It is refining its identity in a way that balances its iconic heritage with progressive thinking, sustainability and accessibility.
The next chapter begins with the launch of refreshed and elevated branding across Hunter’s three distinct wine ranges: The Estate Range, the MiruMiru range and the Offshoot range.
“This is not about reinventing the wheel,” says James Macdonald. “It is about carrying forward the integrity, independence and spirit of Hunter’s in a way that speaks to the next generation through thoughtful innovation, a premium yet approachable offering and an even deeper commitment to the land that has given us so much.
“Sustainability has always been a foundational value at Hunter’s. Since the winery’s inception, quality and environmental responsibility have gone hand in hand.
“Today, 100% of the estate vineyards and winery operations are SWNZ (Sustainable Winegrowing New Zealand) certified. Our vineyard practices are guided by regenerative farming principles, including the reduction of herbicide use and the integration of cover crops and livestock.
Biodiversity has been improved in our wetland and dryland areas, and 4,000 native plants have been planted across the property to restore and enhance biodiversity.”
Hunter’s has also invested heavily in circular practices and sustainable packaging. The winery conducts all its bottling on-site, allowing greater control over waste and recycling.
In 2023, Hunter’s transitioned to lighter 390g bottles, saving an estimated 41 tonnes annually, with over 95% of all bottles now classified as “lightweight.” These bottles are made with at least 40% recycled glass, a figure the team is actively working to increase to 70%.
Labels are FSC-accredited, sourced from responsibly managed forests, and all cardboard, glass and paper materials are recycled wherever possible.
Jane Hunter, widely regarded as one of New Zealand’s most influential wine figures, remains closely involved. She continues to offer guidance as the family business continues its journey forward.
“I’m immensely proud of what we’ve built over the years,” says Hunter. “And I’m equally proud to see the next generation step up with clarity, energy and a vision rooted in both respect and ambition.”
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Dining and Cooking