I get hundreds of emails every week about new and exciting product launches, so it takes a lot to surprise me. Ketchup in a smoothie? Heinz and Smoothie King made it happen. A sandwich but with a giant pickle swapped in for bread? Jimmy John’s has six of ’em. Hot dog-flavored seltzer? I drank it! But the latest snack launch to grace my inbox had my jaw on the floor, asking “What in the Bertie Bott’s Beans?” Without further ado, meet Boogies Bites.
Frida Launches Boogie Bites Candy
After breaking the internet with its viral breast milk-flavored ice cream, parenting company Frida is back with another head-turning snack, just in time for trick-or-treating. However, this one leans more trick than treat. Frida is launching Booger Bites, a booger-inspired candy. Seriously.
Allrecipes / Frida
While Frida may not be the expert on candy, the baby-focused company is an expert on boogers, with one of its most popular products being the NoseFrida, a snot-sucking tool that helps parents do exactly that—remove boogers. It does not, however, encourage consuming said baby boogers.
Instead, grab a pack of Boogie Bites Candy, a completely real booger-inspired gummy candy that is described by the company as “slightly sweet, a little salty, and packed with Vitamin C.” Frida even says it consulted real-life booger eaters to get the flavor right. I’ll just let that sink in for a moment.
Technically, it’s not the first-ever booger-flavored candy, as anyone who has tried Bertie Bott’s Every Flavor Beans, the Harry Potter-inspired jelly beans, knows that there’s a booger-flavored bean in the mix. We have to think these Boogie Bites will taste a bit better than those intentionally nasty jelly beans, but only time (and working up enough courage to actually try them) will tell.
Just in time for booger season—AKA cold and flu season—Frida’s Boogie Bites Candy will be launching nationwide exclusively on Gopuff on Oct. 27. Each box costs $4.99 and contains three distinctive booger shapes and colors.
So if you ever wondered if that kid in the back of the classroom was onto something when they went “digging for gold,” now’s your chance to find out.
Dining and Cooking