what is a good price for a cookie? i occasionally make cookies and sell them but am always hung up on pricing. they are well-made cookies with my own recipes that i’ve developed over the years through practice & testing. i try to use high quality ingredients (not superrr high bc i’m not trying to break the bank) and spend time making the dough & baking the cookies to be the best they can.
idk if this information helps but:
– they’re thin & chewy with crispy edges
– i have standard flavors and specialty flavors or stuffed cookies which i would price higher
– my most popular flavors are brown butter chocolate chip, i also have dubai chocolate stuffed bbcc, sesame honey tahini, pumpkin maple cheesecake, sticky toffee pudding, sea salt pistachio dark chocolate, etc. – a good variety and i try to have unique flavors!
the price of ingredients is already stupid high + the time & effort it takes to make the dough, bake, and package everything should be taken into account
i know there is a lot of competition in my area and i think some people price their baked good super high and still get business but i would like to price them decently to a point where i make profit and it would be worth my time but it’s not outrageous. could use some help on this, thanks!
by EnvironmentalPride32
32 Comments
How much do they cost per cookie? or like a rough estimate. These look delish!
Add up the cost of ingredients, figure out how long it took you to make them and then assign yourself an hourly rate.
Those look good but I’m not a fan of the absolute giant chunks of date and chocolate chunks.
I would trade my firstborn for that main pic cookie. And they look big. I’m imagining like $7 per cookie
I wouldn’t pay that much for a cookie, personally (I’m just trying to get rid of my angsty teen)
I’d totally pay $4-5 for a cookie like that though
Idk if that helps
I either do a rough pricing of $1 per ounce plus packaging for jumbo sized cookies or add up price of ingredients times 3 plus packaging.
Personally, I’d happily pay $1, I’d still probably do $1.50, but I would skip it at $2.
Although I agree with the other commenters that you should go by what’s a fair price for your ingredients and labor rather than a fixed number.
When you go to specialty bakeries or similar cookie places in your city, how much do they cost? Knowing your competition’s prices might help!
Where I live (going frequently between Phoenix and LA), I would be happy to pay 4-5$ for a cookie like this. 3$ per cookie would feel like a huge steal and would incentivize me to buy a lot more! 6-7$ would be doable for a luxe specialty flavor, but I would probably only justify buying one. But this is extremely subjective and depends on the COL and preferences of your area, of course! I hope it helps??
Levain charges $32 for four 6 oz THICK cookies.
Crumbl and their more cake-like cookie charge 16.99 for four 5-6oz cookies.
Insomnia charges 3+ for one 1.9oz cookie.
You look closer to a levain cookie but not as thick. Weigh your final cookie and price where you think you belong in comparison to these.
Note: remember you’re small batch and not a big national cookie chain. You can charge more.
Anything less than $8 per cookie is absurd. $24/4pk Beautiful execution!
There’s a fancy cookie place in my area that charges like $5 a pop for cookies like that.
I would pay 10$ for a cookie if it’s good and yours look like the ones I’ve been striving to make my whole life!!!
This is the hard part of a business.
Ok, you need to know how much of each ingredient you use and the cost, but also you need to set a rate for the use of electricity, water, gas if you go for your supplies or delivery fees if they are delivered to you, soap to clean, one use products (mine was 10% of the cost of the ingredients, but I don’t live in the US). On top of that, you need to add the delivery rates and packaging (they have to be included in the final price). I used to make an average among all the prices of the packagings and add it to all the products regardless if it was cheaper or more expensive packaging.
Usually, the price of a cookie goes from 3 to 6x the cost of it. If the cookie was 1 dollar to make, 3 to 6 dollars is good price. It worked for me. On top of that, I added the cost of the packaging so my prices stayed in a range, and delivery if needed.
You have to define your branding and how much of a luxury item you are selling, that also will influence the price and of course the people who are going to be your clients.
Depends on the size and weight, I’d say. These look way better than Crumbl, and I am huge fan of their cookies. If they’re similar in size or weight then I’d be happy to pay $4 a cookie.
I’m high and I came across these cookies. I would give you $80 right now for these.
Omg here’s my wallet
I’m going to need a sample box so I can properly advise on pricing
Freakin wow I’d pay atleast $13 a cookie
I’d pay $5 a cookie for one of these bad boys in rural CA
Went to a festival last weekend saw individual cookies wrapped for $5 each and everyone was walking past them.
I would pay $25 for that box of 8 cookies
Comparable cookies that don’t look or sound nearly as good sell for about 5 dollars each in Philly and I’ve definitely seen higher. If I saw those cookies at a farmers market I’d probably buy some.
Offer multiple item discounts too like 25 for 6 (a touch over 4 per cookie).
most of what drives sales is presentation and marketing. It doesn’t have to be overpackaged. Like for me, a cute unbleached parchment paper bag, unbleached bakery boxes, and a little ribbon or colored string and a sticker is just so cute and make me feel hella better than buying from levain, crumbl, etc.
Individual cookies for $3.75. A box of 8 cookies for $24
If you really take off, raise prices by about 20% 🙂 they look delicious
Don’t let these comments convince you to price them too high. I live in a nice suburb of DC, and the trendy cookie shop near me has delicious, massive cookies they sell for $5 to $6. I really wouldn’t go higher than $4/cookie while you make a name for yourself.
these look like my ideal cookie literally where are you i would pay so much money for them 😭
Considering Costco sells a big cookie at the food court for $2.50, I would aim for at least $3.50, but it’s important to break down the actual cost and what you would pay yourself to make sure you aren’t sabotaging yourself right out of the gate.
My son goes to a college where the cafe sells a rather crappy chocolate chip cookie for $4 and they still manage to sell them😂
Depends on how big they are but I’d do $4.50/cookie and 5 if it’s like a specialty item. And if they buy in a bigger bulk, give a discount.
I pay $3.50-5.00 for super fancy gluten free cookies in an area considered a major metro from a bakery with a storefront. Flavors range from brown butter salted caramel chocolate chip to french silk to pumpkin pie to jam filled brownie cookies and s’more and pumpkin chocolate chip and birthday cake. I wouldn’t pay more than that for cookies that are not gluten free for a friend or family member. And I would expect them to be less than that for cookies that aren’t from a storefront since that’s a *huge* cost.
But that’s what I would pay in my area. This is a question that will be very location specific. In some areas people are more willing to pay more, and in some areas people are tightwads.
Wow these look heavenly
Costco has good cookies
$5 or so
It depends on where you are and what others charge, but yours’ look high-end so price accordingly.
In my area that box of 8 would go for $25 probably.
OHMYGOD I want all your recipes.
Can you ship? I want these right now