Per Capita Wine Consumption in Germany Decreases by 8 Percent in 2024

In Germany, per capita wine consumption has decreased by 2.1 liters in 2024, which is a decrease of eight percent compared to 2023. According to the International Organisation of Vine and Wine (OIV), almost all traditional wine-producing countries are significantly affected by a decline in consumption. It has compiled a list that maps countries with a private consumption of more than two million hectoliters for the year 2024. Overall, global wine consumption has decreased by 3.3 percent in 2024 compared to the previous year. Deviations in the statistics arise from the difference between the terms “consumption” and “usage.” In the OIV figures, consumption refers only to private households, while usage also includes purchase quantities for wineries, merchants, wholesalers, and industry.

• Portugal: 61.1 liters per capita (-1%)

• Italy: 42.7 liters (+1.4%)

• France: 41.5 liters (-9%)

• Switzerland: 29.7 liters (-6.6%)

• Austria: 28.6 liters (-5%)

• Australia: 24.5 liters (-4%)

• Germany: 24.5 liters (-8%)

• Spain: 23.8 liters (-1%)

• Great Britain: 22.3 liters (-3%)

In comparison to 2023, it is noticeable that the decline in France was particularly strong at 4.3 liters, over nine percent. According to a report from the EU Wine Market Observatory, per capita consumption there has already decreased by around 65 percent since the 1960s.

Italy is the only one of the top 10 countries where slightly more wine was consumed (0.6 liters per capita). Therefore, Italy has now overtaken France. In the Netherlands, the decline was over ten percent to 20.7 liters. In the USA, per capita consumption is at 11.8 liters, just behind Canada with 13.7 liters, but ahead of South Africa with 9.2 liters, according to OIV data.

(al / Sources: decanter; OIV)