Introduction: A Golden Era for Olive Oil in the U.S.
The United States Olive Oil Market was valued at US$ 2.99 billion in 2024 and is projected to grow at a CAGR of 8.14% from 2025 to 2033, reaching US$ 6.04 billion by 2033, according to Renub Research. This dynamic growth reflects a powerful shift in consumer preferences toward healthier, sustainable, and premium-quality edible oils.
Once considered a niche Mediterranean product, olive oil has become a mainstream staple in American kitchens and industries — from food and beverages to cosmetics and pharmaceuticals. Growing awareness about heart health, natural skincare, and organic living has pushed olive oil into the spotlight as the “liquid gold” of modern wellness.
United States Olive Oil Market Outlook
Olive oil, extracted from the fruit of the olive tree, is rich in antioxidants and monounsaturated fats — key components that contribute to cardiovascular and overall health. In the U.S., it has transitioned from a gourmet ingredient to a daily essential, thanks to the rise of the Mediterranean diet and the nationwide movement toward clean eating.
Beyond cooking, olive oil’s applications have expanded into personal care and pharmaceutical sectors, where it serves as a natural emollient, moisturizer, and carrier oil. Its anti-inflammatory and healing properties have made it a favorite in premium skincare and natural remedies.
The evolution of consumer behavior — from quantity to quality — has also accelerated the rise of extra virgin and organic olive oils, symbolizing purity and superior flavor.
Growth Drivers Transforming the U.S. Olive Oil Market
1. Health Awareness Spurs Consumption
The rise of health-conscious consumers is the most significant growth catalyst. Americans are increasingly replacing traditional vegetable oils and butter with olive oil, thanks to its cholesterol-lowering and anti-inflammatory properties.
The U.S. consumption of olive oil has soared from 28,000 metric tons in 1970/71 to over 400,000 metric tons in recent years, making the country the second-largest global consumer, accounting for nearly 13% of total usage.
As the benefits of the Mediterranean diet continue to trend on social media and wellness platforms, olive oil has secured its place as a symbol of healthy living and culinary sophistication.
2. Demand for Organic and Premium Olive Oil
American consumers are increasingly drawn to authentic, cold-pressed, and minimally processed oils. Premium extra virgin olive oils (EVOOs), often sourced from Mediterranean regions or California farms, are favored for their superior taste and purity.
The clean-label movement and eco-conscious consumption have prompted brands to emphasize transparency and sustainable farming.
A notable industry development occurred in September 2024, when Kosterina, a Mediterranean food and beauty brand, expanded into over 600 Target stores across the nation. This marked Target’s first step into the premium olive oil space, offering organic EVOO and infused varieties that appeal to both gourmet and wellness-focused shoppers.
Such collaborations demonstrate how retailers are elevating olive oil from a pantry item to a lifestyle product.
3. Rising Role in Foodservice and Culinary Innovation
Restaurants and gourmet chefs across the United States are increasingly using olive oil as a culinary enhancer. It’s a core ingredient in dressings, sauces, marinades, and even desserts.
With growing demand for healthier menu options, foodservice providers are integrating olive oil into recipes to replace less healthy fats. The surge in Mediterranean, Italian, and Middle Eastern cuisine has amplified its presence in fine dining and casual eateries alike.
In September 2024, Corto Olive Co. launched its Harvest 2024 Calabrian Chili Olive Oil, adding a bold twist to the traditional flavor palette — reflecting how innovation continues to keep consumer interest alive.
Market Challenges
1. Price Volatility and Global Supply Issues
The olive oil industry is highly dependent on the Mediterranean climate, and any fluctuation in weather conditions across Spain, Italy, or Greece can cause supply disruptions and price surges.
Moreover, trade barriers, shipping delays, and geopolitical tensions add uncertainty to imports, prompting both producers and consumers to explore domestic alternatives and diversified sourcing strategies.
2. Counterfeit and Low-Quality Products
Despite strong demand, the U.S. market continues to face the issue of adulterated or mislabeled olive oils being sold as “extra virgin.” Such counterfeit products not only mislead consumers but also erode brand trust.
Industry players and regulatory bodies are increasingly advocating for stricter labeling standards, authentication technologies, and traceability systems to preserve product integrity and consumer confidence.
United States Olive Oil Market by Segment
1. Refined Olive Oil
Refined olive oil remains a cost-effective alternative for households and commercial kitchens. While it lacks the intense flavor of extra virgin olive oil, it’s prized for its neutral taste and higher smoke point, making it suitable for frying and baking.
As economic inflation drives price sensitivity, refined olive oil provides an accessible entry point for consumers who want health benefits without premium pricing.
2. Extra Virgin Olive Oil (EVOO)
The flagship segment of the olive oil market, EVOO dominates due to its unmatched flavor, aroma, and antioxidant content. U.S. consumers increasingly view EVOO as a premium lifestyle product rather than just an ingredient.
The popularity of organic and cold-pressed variants continues to grow, especially among millennials and Gen Z shoppers, who associate EVOO with authenticity, quality, and sustainability.
3. Packaging Innovations: Bottles, Pouches, and Cans
Bottles: Glass bottles remain the gold standard for premium olive oils. Dark-colored glass helps preserve freshness by blocking light exposure. Brands are now using eco-friendly and recyclable materials to appeal to sustainability-minded consumers.
Pouches: Lightweight, resealable pouches are gaining attention for being eco-conscious and convenient. They have a lower carbon footprint and provide longer shelf life by minimizing air exposure.
In May 2024, Neolea revolutionized packaging by launching EVOO in aluminum cans equipped with a “Fresh Cap” technology to protect taste and integrity — highlighting how innovation can merge design with preservation.
End-Use Applications Expanding Beyond the Kitchen
Food & Beverage
Olive oil is increasingly incorporated into snacks, sauces, dressings, and bakery products, emphasizing its versatility. Health-centric beverages are even experimenting with olive oil-infused drinks, blending nutrition with innovation.
Personal Care and Cosmetics
Due to its hydrating and antioxidant-rich properties, olive oil is widely used in lotions, shampoos, and skincare serums. Clean beauty brands are leveraging it as a natural and transparent ingredient to attract conscious consumers.
Pharmaceuticals
Olive oil’s therapeutic uses — especially in supplements, dermatology, and baby care — are propelling its adoption in the U.S. pharmaceutical market. The demand for natural and plant-based products aligns with olive oil’s medicinal heritage.
Regional Insights
East United States
The Eastern region, particularly New York and Florida, showcases robust olive oil consumption driven by urban wellness trends and multicultural cuisine. Premium grocery stores and organic markets thrive here, catering to discerning consumers.
North United States
Northern states like Illinois and Massachusetts display strong demand, supported by health-conscious urban populations and retail sophistication. Educational campaigns promoting authenticity and origin transparency further strengthen EVOO adoption.
Leading Companies in the U.S. Olive Oil Market
Company Key Strengths
Pompeian, Inc. One of America’s oldest olive oil brands with diverse product lines.
BERTOLLI Global leader emphasizing traditional Mediterranean flavor and authenticity.
FILIPPO BERIO Focuses on premium quality and sustainable sourcing.
Colavita USA, LLC Known for its strong retail distribution and culinary partnerships.
STAR Fine Foods Specializes in value-added and flavored olive oils.
Goya Foods, Inc. Popular among Hispanic consumers; offers wide distribution.
California Olive Ranch Inc. Pioneering U.S. domestic production with sustainable farming.
OLIVARI Offers mid-range EVOO products tailored for family cooking.
Olivina, LLC Combines olive oil expertise with personal care and grooming products.
Final Thoughts
The United States Olive Oil Market stands at a pivotal juncture — merging health, flavor, and sustainability into one thriving industry. As American consumers prioritize wellness and authenticity, demand for premium, organic, and traceable olive oils will continue to grow.
With innovations in packaging, supply chain transparency, and cross-industry applications, the market’s golden age is far from over. From the kitchen to cosmetics aisles, olive oil continues to embody nature’s finest blend of taste and health — and its shine in the U.S. is only growing brighter.
Estimated Market Size:
📅 2024: US$ 2.99 Billion
📈 2033 Forecast: US$ 6.04 Billion
🚀 CAGR (2025–2033): 8.14%
Source: Renub Research – United States Olive Oil Market Forecast (2025–2033)
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