Los Angeles friends (and beyond!) — I’m teaming up with NowServingLA (@nowservingLA) to make your copy of The Korean Vegan Homemade extra special. If you order before September 28, I’ll personally sign and personalize your book before it ships! 💌
This is your only chance to get a signed copy delivered straight to your door—even if you live outside of SoCal. But the clock is ticking ⏰ … after Sept 23, the window closes.
Don’t wait—order today and let me write you a little note of thanks inside your book. 💛
👉 Tap the link in bio to reserve your signed copy now!!
#TheKoreanVeganHomemade #BookTour #SignedCopy #NowServingLA
Joanne Lee Molinaro is a Korean American trial lawyer, New York Times best-selling author, James Beard Award-winner, and host of the Are You Ready podcast. With nearly 5 million fans spread across her social media platforms, Joanne has appeared on The Food Network, CBS Saturday Morning, ABC’s Live with Kelly and Ryan, The Today Show, PBS, and The Rich Roll Podcast. She’s been featured in the Los Angeles Times, The Washington Post, The Atlantic, NPR, and CNN; and her debut cookbook was selected as one of “The Best Cookbooks of 2021” by The New York Times and The New Yorker among others.
Helpful Resources:
Website: https://bit.ly/TKVWebsite
The Korean Vegan Cookbook: https://bit.ly/TKVCookbook
The Korean Vegan Meal Planner: https://bit.ly/TKVMealPlanner
The Korean Vegan Podcast: https://bit.ly/TKVPodcast
Linktree: https://bit.ly/TKVLinktree
Find me on Social:
Instagram: https://bit.ly/TKVInstagram
TikTok: https://bit.ly/TKVTikTok
Twitter: https://bit.ly/TKVTwitter
Facebook: https://bit.ly/TKVFacebook
I made a mistake. I went down a Reddit thread and found out that a lot of people can’t stand me, but they really love my book and my recipes. The chief complaint appears to be that I’m a bit of a negative Nelly, overly serious, and too often play the victim. Look, I’m not above constructive criticism. So, today I’m going to tell you a fully full-on positive feel-good story in which no one is victimized while I make this biscotti from my new book, The Korean Vegan Homemade. So, when my first book was announced, I went to the local indie bookstore right by my house, and the plan was to ask whether the bookstore was going to carry my book. But, I totally chickened out and did the whole I’m pretending to look at books, but I’m actually just trying to work up the nerve to ask this really nice looking man at the cash register about my book. When my husband was just like, just ask him already. So, I went up to the clerk and was all like, “Uh, hi. I was just like, you know, wondering whether you might be um carrying this book called The Korean Vegan, like maybe.” And he clacks away at his keyboard and he goes, “Hm, yep. It looks like we’ll have three copies later this fall. want me to order one for you? To which I stammered, “Oh, no, that’s good. I’m I’m okay.” And then hubby butts in, “Yeah, she’s the author.” The clerk was super nice and was like, “Oh, congrats.” And I walked out feeling like a celebrity. When my book did come out, I went back to that bookstore and I asked the clerk, “Hey, would you like me to sign all your copies?” At the time, they only had a handful, but I did, and they sold out. They asked me to come back a week later, and I signed all their copies again, and they sold out. And I did that, walking back to that store week after week after week for months. And guess what? at the end of the year when this beautiful local independent bookstore that took a chance on a firsttime debut cookbook author who wanted to share Korean vegan food with the world when they tallied up all their sales. Mine was their most sold book of the entire year. Now, unfortunately, I no longer live in Chicago next to On a Bridge bookstore, but I am partnering up with Now Serving LA to do the same thing. Only this time, I’m not only signing them, I’m going to personalize all of them if you order them now. I love this story so much because this is the magic that can happen only with an independent bookstore. Hello. Hey.

48 Comments
you all are LEGIT MAKING ME CRY with these comments. If you want personalized signed copies of your book, I promise I will sign all of them until my hands break!! https://nowservingla.com/products/preorder-personalized-signed-edition-the-korean-vegan-homemade?srsltid=AfmBOoparVrdFJ7_BzPubkQm2ogoBCmVn0LHAsMV3tulP4N6Zh627dMs
First of all, I love your prickliness! Enough is enough regarding witnessing or experiencing people being debased or victimized. It’s time to speak out. And, my dear, you speak up very well. I’m thinking of giving your book to my bestie for a just because gift. He is a white boy from MN, and needs to spice it up. Keep it up, as you give us strength.
I love your stories! You are authentic, real, full of truth, grit and grace. You make me cry tears of sorrow, hope and joy. You’re truly inspiring. Your voice, your stories, your perspective is gold and I’m so grateful that your videos found their way to my YouTube algorithm.
Stay out of reddit! Seems like the folks in the comments love the stories. And honestly they make me cry good tears everytime. Some people don't like to hear what real life is hands to others. Everyday is not rainbows. But the rain and storms help create them. Keep going!!!
You tell YOUR stories with passion! Please never change ❤ i just ordered my copy and cant wait to make something delicious
People who complain about your stories are most probably very privileged people. They don’t know the struggle and hardship of your origins. Being a foreigner. Being an OutKast. I never thought about any of your stories as negative. I always felt the rage and hurt. And always felt the pride you have, overcoming these hardships.
i love your earnesrnes and that you don't shy away from Trauma Story.
I like your stories. Life isn't linear and for many, life isn't positive. Or at least, there might be periods with varying levels of difficulty throughout a person's life.That's what makes life beautiful. Not every moment ends with a satisfying, happy resolution. It makes the hard work we have to do to heal that much more fulfilling. Sometimes the resolution comes from years of deep reflection, which is what your stories give me the impression of. It feels like you have a quiet, sturdy confidence in yourself now. I wonder if you, or I, would be the same without the struggles that brought us here. Keep on keepin' on ❤
I wonder if people only consider you a negative nelly because they themselves want something to complain and be negative about but they don't have anything that can justify it. It's easy to silence issues by telling people they're being too negative or serious.
I think they just don’t like being reminded of how the world treats women of colour.
Lol reddit is full of 14 year old boys and hermit adults who never interact with other humans. They have bad takes on everything, so I wouldn't take it personally if they don't like you 😂
I would never call your videos negative, though they are often very serious and I do sometimes wonder if you ever need a break from all the intense emotions all the time, lol
But seriously, love your videos and your recipes, so keep up the great work
I just found you last week, and I want to tell you, I LOVE YOU. POLITICS and all.
I myself look forward to seeing every single video you post! Thank you for sharing, keep doing you!❤️💯😉👍
I never found your stories ‘negative’….only well thought out interesting clips of your life…. I love your posts and I eat a carnivore diet. So, here we are on opposite sides of the food map, and getting along just fine 😊
How old is this video? So many masks
You speak directly and always from the depths of your very soul. Your channel is a pleasure to watch. Keep going.
Your stories are real, positive and from your soul. Thank you.
Ok, look. I've a huge fan for years, but I always know that your videos are a mouth watering trap, since by now i know that no recipe is available, and yet everything looks sooooo damn scrumptious 🥵
These biscotti and your latest bean cheesecake video have convinced me to buy your book.
In my eyes it's a national treasure and I cannot keep living without it 🌹
Only a privileged person who has never experienced or have in their history any real pain or trauma and overcame it with God given resilience could ever watch one of your videos and call it overly serious or negative. This is a beautiful story, too!
You are in stages of healing as a result of intergenerational trauma! You have a story to share!
You are a unique, interesting, & multidimensional individual – that makes you amazingly lovely!
Keep doing you!❤
I love Unabridged Bookstore. I love walking distance and I go there whenever I can. I thought I recognized it and then you said it was in Chicago. This is so great.
Well..i think you're fantastic!! I have your 1st book, and have followed for a while.. off and on soc med. Dont spend too much time thinking about the haters. You're real.. its not real if its perfectly curated every single time. Its not always pretty out there❤
how are you negative? your stories are inspirational!!! sometimes i go through your channel so i can hear the amazing stories about you and your family. you are an inspiration!!
I LOVE you and think you are awesome. So there. Keep posting, commenting and cooking. Please ❤
Those biscuits look incredibly delicious omg😭😭😭😭
I personally have never commented anywhere. Ever. But I felt the need to express how important people like you are in today's world. You don't stage your life to be seen as perfect and easy as many Influencers do these days. I tend to feel so guilty seeing my own non-Influencer life when comparing. Other than that, the world just isn't as easy and uncomplicated as these people make it seem and raising awareness on such incredibly important topics as you do is the only hope we still have left for a good future. Quite frankly, people who are commenting your videos are too negative are the people who need to be reached out and put back into reality the most as they seem to be the ones forgetting what our world is currently looking like and are probably too sugar coated by mentioned Influencers. Don't get me wrong, there is nothing wrong with light hearted videos, but I feel like people being triggered by actual reality is a huge problem nowadays. You are doing just right, please keep on being just the way you are. We stand behind you. Love from Germany!! 🙂
you cannot please everyone. Authenticity is everything. you are magnificent.
Your stories are of conquerors; people in circumstances demanding courage and decisiveness.
People don’t like it when you point a flaw in the status quo that has treated them well and has become a source of their identity. It’s hard for certain people to hear the criticism of their society because they take it as a criticism of their own selves.. which isn’t entirely wrong either. It makes them feel good to think that society is fair enough and they are just better than others to not have other people’s problems. Telling them society is unfair in any sense threatens the idea that they deserve their good fortune. And asks them to consider the lives of others who are different.
Point is- you’re not too negative or anything like that! I hope you don’t buy into their ideas! 😅 You’re just speaking the truth and some people don’t like the truth.
Love it. Forget the haters. Your clearly articulated rage is exactly what is needed right now. Don't shrink to make bigots comfortable. Godzilla wouldn't.
I don’t think your stories are negative whatsoever. They are real so of course the talk about hurt, trauma, family history etc. in a heartfelt way. But your stories always end with hope, positive change or a really important life lesson🫶 And whenever you talk about the current state of the world I really respect and enjoy it because you can word things in such a beautiful, honest abd intelligent way. Thank you!
I just came across your page and am blown away! I love stories that go with cookbooks. To me that is what makes them POP!!! As soon as I save up money I’m buying your cookbook. Thank you so much for writing them. I’m gonna get the 2nd book first. 😊❤
They seem a slight different version of cantucci biscotti ❤
I just found your channel and am binge watching your vids.
But I don't get it. Just how are stories about surviving and overcoming adversity "negative"? WTF? They're uplifting and inspirational.
Sounds like a bunch of white Karens mad about not being the biggest victim…don't listen to the whiny idiots with nothing better to do then b*tch about people discussing REAL INJUSTICE
🫶 LOVE yourself 🫶 you are 💕UNIQUE💕 Thank You ✅감사합니다
Honestly my mom and i always watch your videos together and we do cry pretty often she doesn't understand english i translate your every video for her and we never once thought you were negative or smth your stories are heartwarming, has a bittersweet thruth that is really hard to see these days everyone is so fake but your page is the most authentic thing I've ever seen and we love every bit of it , i always get goosebumps while watching your videos we feel the depth of emotions in your voice , thank you for being the woman you're , lots of love from Pakistan 💗💗💗
Okay, going to revert to high school, but. . . You rock and your stories are beautiful. Signed, a feminist GenXer
I love your story telling ❤!
As a Negative Nellie myself (see also someone who is willing to see and speak on truth regardless of how comfortable or uncomfortable that might be) I love you content- and I’m not even an vegan ❤
Came for a few recipes but stayed for the stories. The expositions of things so many people feel in such a personal way isn't something that's often touched on so well. So I stayed for recipes AND commentary.
You’re a fabulous story teller. I’m not a fan of vegan anything but you have a special talent in telling stories like no other. Haters will hate no matter what.
Congratulations
Your stories have NEVER been negative, they are stories of courage, inspiration and perseverance. Never mind to those who attempt to label you negatively, they are just jealous.
Just found your page, 💚 the biscotti looks amazing. Ehat I live more is that you're using a coffee cup with a broken handle. The cup is lovely and still works.
I LOVE your content. I hate to cook, so it’s you. Keep being you. 💓
your stories are human. you are not scared to show the vulnerability as we go through life, as well as the grace and strength which inspire us all. thank you 🙏