But these are no ordinary frozen fries.
The company – best known for its crinkled crisps – has developed flavoured frozen potato snacks.
The firm’s French fries come in the popular cheese-and-onion and salt-and-vinegar flavours, while its potato crinkles can be had in beefy flavour and Seabrook’s famous Sea Salt.
Seabrook salt ‘n’ vinegar (Image: Seabrook)
Seabrook was founded in 1945 by Charles Brook.
Famously, the company gained its name as a result of a simple spelling mistake.
Due to a slip-up by a photo-processing operator – who instead of writing “C. Brook” on a film, jotted down “Seabrook” as the name of the firm – a fast food powerhouse was born.
The firm has strong links with Bradford and most of the potatoes it uses are grown within 50 miles of its Bradford headquarters.
And in another Bradford tie-up the company’s new mouth-watering frozen foods will be available exclusively in 400 branches of Morrisons.
The company also launched a new upmarket potato snack – Waves – in Morrisons last month.
Calbee took over Seabrooks in 2018 and saw its turnover increase by 16.6 per cent and operating profit increase by 59.2 per cent, in the latest reports and accounts to December 2023.
Sea salt crinklies – perfect for tea (Image: Seabrook)
But the firm is staying Bradford and has invested millions in a new production line, cooking and preparation warehouse, equipment, and storage areas.
Daniel Woodwards, group managing director for Calbee UK, said last year: “As we continue to invest in capacity and capability in an increasingly competitive market, we are pleased to see that our proposition clearly resonates.
“The business performance further strengthens our position as the number one crinkle cut crisp brand and the number two crisp brand in the UK by volume.
“We have much to celebrate as we explore new snacking formats and flavours and continue to support our Masterbrand strategy for Seabrook.”
The company was originally based in a one-up-one down terraced house.
It moved into the old Allerton Liberal Club in the 1950s, and in the late 1970s the company purchased its current site at Duncombe Street.
Dining and Cooking