Germany’s Federal Minister of Agriculture, Alois Rainer of the Christian Social Union (CSU), has called on citizens to drink more wine produced by German winemakers. Speaking at an event organized by the German Hotel and Restaurant Association (Dehoga) in Berlin, Rainer said he considers the quality of German wines to be “excellent,” but described current prices as “ruinous” for producers. According to a report published Wednesday by the newspaper Bild, Rainer urged both restaurant owners and consumers to choose German wines more often, stating, “Our winemakers deserve this.”
Rainer’s comments come at a time when many German wine producers are facing economic challenges. The minister highlighted that supporting local wine not only benefits the industry but also helps preserve regional traditions and jobs. He emphasized that increased demand for domestic wine could provide much-needed relief for winemakers struggling with rising production costs and competition from imported wines.
During his remarks in Berlin, Rainer also addressed the issue of value-added tax (VAT) for restaurants and hospitality businesses. He confirmed that the planned reduction of VAT from 19 percent to 7 percent for restaurants and eateries will take effect on January 1, 2026. “The reduction is necessary. It will happen. That is what has been decided,” Rainer said, according to Bild.
The VAT reduction is intended to support the hospitality sector, which has been under pressure due to inflation and changing consumer habits. Industry representatives have welcomed the move, arguing it will help stabilize businesses and encourage more people to dine out.
German wine producers have long sought greater recognition in their home market. Despite international awards and growing exports, domestic sales have not always matched expectations. Many winemakers hope that renewed government support and public campaigns will encourage more Germans to choose local wines over foreign alternatives.
The event in Berlin brought together industry leaders, politicians, and hospitality professionals to discuss current challenges facing both winemakers and restaurant owners. Participants agreed that collaboration between government, producers, and retailers is essential for strengthening Germany’s food and beverage sector.
Rainer’s appeal reflects broader efforts by the federal government to promote regional products and support small- and medium-sized agricultural businesses. As economic pressures continue across Europe’s food industries, policymakers are looking for ways to boost local consumption and ensure long-term sustainability for producers.
The minister’s statements have sparked discussion among restaurateurs and consumers about how best to support German agriculture. Some industry observers note that while quality is high, price sensitivity remains a concern for many customers. Others argue that education about German wine regions and varieties could help increase demand.
As the new VAT rate approaches implementation in 2026, both winemakers and restaurant owners are watching closely to see if these measures will translate into stronger sales and greater appreciation for German products on home soil.
Dining and Cooking