Yealands Estate in Marlborough. Image courtesy New Zealand Winegrowers Inc, Yealands Estate
WellingtonNZ and partner regions have received a major tourism and hospitality boost, putting the Classic New Zealand Wine Trail in the international spotlight.
New Zealand’s Tourism and Hospitality Minister, Louise Upston, said the investment would help Wellington, Wairarapa, Hawke’s Bay, and Marlborough to reach new audiences, and “invite more visitors to savour their world-class wine, food, and stargazing”.
“I’m delighted to see WellingtonNZ and its regional partners championing the Classic NZ Wine Trail, weaving together some of our country’s most celebrated wine regions,” said Minister Upston.
“It’s fantastic to see a campaign encouraging travellers to slow down, explore beyond the usual hotspots, and discover the rich flavours and experiences which make this trail so special.”
The $991,000 campaign, led by WellingtonNZ with regional partners, will promote Wellington, Wairarapa, Hawke’s Bay, and Marlborough to Australian visitors.
“By backing this campaign, we’re not just promoting great wine, we’re inviting visitors to experience the heart and soul of our regions,” said Louise Upston.
Funding comes from the Regional Tourism Boost (Round 2), part of the NZ Government’s $70 million Major Events and Tourism Package. It builds on a similar initiative earlier this year to now include hospitality offerings as part of the campaigns.
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