German Wine Imports Decreased Significantly in 2024

Germany imported significantly less wine in 2024 than in the previous year. This is evidenced by figures from the Spanish trade organization OIVE (Interprofessional Wine of Spain). The total value of imported wines fell by 8.2 percent to around 2.48 billion euros, while the import volume decreased by 6.4 percent to just under 1.28 billion liters.

Although Italy maintains its position as Germany’s most important wine supplier, it had to endure a significant decline of 8.1 percent compared to the previous year. The value of wines imported from Italy in 2024 amounts to 982 million euros. Italy also recorded losses in terms of quantity: with around 455 million liters, exports fell by a whopping 13 percent. Nevertheless, Italy remains the clear market leader in terms of value (39.6%) and volume (35.6%).

The negative development in sparkling wines is particularly striking. Although Italian Spumante remains very popular, imports also fell here – by eight percent in value (118.3 million euros) and by 8.2 percent in volume (25.5 million liters). Thus, Italy exemplifies the decline recorded across various countries in the sparkling wine category.

The other top supplying countries remain France and Spain, but they also recorded losses. In contrast, Chile and Hungary are increasingly gaining market shares: Chile recorded an export increase of 14.5 percent in volume, while Hungary was able to increase by six percent. This development indicates a growing diversification of the German wine market, where consumers are becoming more open to wines from less established countries of origin.

New trends are also emerging in alternative packaging formats. While Bag-in-Box wines are on the rise in many other countries, imports in Germany fell by six percent in volume and by eight percent in value in 2024.

The price increase per liter in the barrel wine segment is particularly striking: the average price rose by 7.9 percent to 66 cents per liter. In contrast, the average price for bottled wine fell by 4.1 percent to 3.55 euros per liter – a sign of growing price sensitivity.

(ru)