It starts from the regions Puglia e Calabria the agreement between Gold Coast e Confagricoltura that values 100% quality Italian extra virgin olive oilThe agreement was signed today in Palace of the Valley, in Rome, by the president of Confagricoltura Massimiliano Giansanti and from CEO of Costa d’Oro, Pascal Pinson, and is part of the multi-year collaboration between the two partners within the scope of the sustainability program Planet O live.
The agreement provides for the sale of 100% Italian extra virgin olive oil by Gold Coast (owned by the French Avril since 2018) and the support from Confagricoltura, to the dissemination initiatives of the Planet O-live Academy in whose scientific committee Confagricoltura It has been present since 2022 together with Assoprol Umbria, the Plant Production Research Center of the Sant’Anna School of Advanced Studies in Pisa, and the Department of Agricultural, Food, and Environmental Sciences of the University of Perugia.
Pascal Pinson and Giampaolo Giansanti
The goal is the promotion of the national extra virgin olive oil supply chain, through joint initiatives aimed at increasing the marketing of 100% Italian products, ensuringadvantageous conditions for all actors involved.
But it goes further. The sustainability is all-roundThe producers participating in the agreement are actively committed to medium- to long-term good agricultural practices, reducing water consumption, encouraging energy savings, and the responsible use of natural resources. Local production and biodiversity are promoted, and circular economy techniques are encouraged to reuse processing waste and reduce the use of pesticides.
“As highlighted in the 2024 ESG Report – he claims Pascal Pinson – the development of the Italian olive oil supply chain represents one of the most important pillars of the Planet O-live sustainability plan: last year Our sales of 100% Italian oil have grown by 43,7%, also responding well to the price increase recognized for the national productBy signing this agreement with Confagricoltura, we are proud to provide concrete support to Italian olive growers by guaranteeing fair volumes and prices. The Planet O-live program is a commitment that is evident on multiple fronts. Thanks to our Academy’s outreach events, we have already reached olive growers who manage over 700.000 trees, and we aim to reach 1 million by 2030. We have also implemented eco-design projects to reduce the weight of our bottles and optimize transportation, and invested in expanding our photovoltaic system. We also carry out numerous educational activities to promote the culture of quality olive oil among consumers and the younger generations, with masterclasses, open days, and collaborations with schools such as agricultural technical institutes, technical institutes, and the University of Flavors in Perugia, which trains the chefs of tomorrow.
“Confagricoltura is actively involved in the process of valorizing extra virgin olive oil, a symbol of the Mediterranean diet and Made in Italy at the table. – he claims Massimiliano Giansanti -. The agreement recognizes and concretely promotes the excellence of high-quality Italian olive oils and supports, through dedicated rewards, the commitment of producers who invest in increasingly sustainable agricultural practices. The pilot phase launched in Puglia and Calabria represents an important first step: we are confident that this process will soon be extended to other regions with strong olive growing traditions. This initiative is a further step forward, together with one of the sector’s leading players, to guarantee a fair income for farmers who work hard to ensure the excellent quality of Italian olive oil, despite adverse weather conditions and plant diseases.
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