As someone who is limited in their resources for food, I'm continuing to use Hello Fresh, but it's getting ridiculous. I saw this listing for January 7th. This is the worst AI generated photo I've seen since they rolled it out! I also noticed that HF is forcing me to choose a 3rd meal for that week when I've always ordered 2. It won't even let me add on my free item for that week without making me select a 3rd meal. I'm not sure what I'm going to do at this point. This feels like the end of me subscribing to them.

by Alarmed-Telephone268

41 Comments

  1. Butwhyyytho1

    This straight up looks like it belongs in a claymation movie like Wallace and grommit. Straight play dough 😭

  2. Advanced-Ad-808

    Does HF think this looks appealing to anyone who isn’t a droid😭🤣

  3. PhoxyGilbs

    I cancelled last week. I was sad at first but this just pissed me off so bad so I’m glad to be done w them. This is just lazy

  4. AtticusPundt

    Our CEO loves AI. His name is Assaf Ronen

  5. KristenMarie13

    Between this, the price increase, them sending me the wrong meal again, and them forgetting to send my chicken again, I think I’ve hit the last straw to finally cancel

  6. sherryleebee

    Stop. Using. A. I. For. Your. Ads. Honestly.

  7. ImperatorDeborah

    Omg I have this photo too! SO DUMB.

  8. MyNameIsSkittles

    Speak with your wallet, thats the only way this stops. If people keep ordering, they will keep cutting corners

  9. HideousSerene

    So yesterday I was cooking a recipe and I couldn’t shake the feeling the recipe was written by AI.

    Maybe it was. Maybe it wasn’t. But now I’m just starting to question it. And with questioning, I am also wondering, what am I getting out of hello fresh? If not for curated meals, then what? Is it groceries? Because I can just go to Instacart too…

    This is a message to the leaders at Hello Fresh. Your brand has “Fresh” in it. It is not *Hello Fake*.

    Divorce yourself of this AI nonsense. Don’t let the arrogant fools you’ve put in charge of this convince you somehow that being anti-AI is being a Luddite.

    This isn’t about your AI photos not being passable enough – this is about keeping your brand in tact as curation and trustworthy. You keep going down this path and you will lose.

  10. spacetimejumper360

    lol @ the chips perfectly placed and pointed

  11. clementinesyawn

    if enough of us cancel im sure the drop in revenue should give them a hint

  12. PersonalBed7171

    I KNEW IT! This is the most blatant one I’ve seen but I swear a lot of the food looks not quite right. I mean surely someone’s already cooking these recipes…right? so it can’t be that hard to get a photo

  13. greatimu

    jesus christ that’s revolting lol. who on earth is QC’ing these photos, toddlers? lmfao what a joke, how is this not considered false advertising?

  14. Stop buying their service if you really want to make an impact. I canceled about a year ago when they tried increasing the prices in my area without adjusting portion sizes.

  15. Victoria_elizabethb

    I’m glad I canceled a long time ago, it seems they’ve gone downhill consistently. Maybe try factor or another meal service if you’re not able to shop or cook otherwise

  16. frumpydrangus

    I’ve never seen anything like this in my app or recipe cards

  17. Adventurous-Art7100

    I switched to chef plate 6 months ago and I’m never looking back

  18. Jillcametumbling81

    Can anyone find an email address for this company? One that might get read by a person?

  19. Ok_Needleworker3067

    After being laid off and replaced by AI, I’m happy customers are taking notice

  20. _activated_

    Thankfully in my country they’re still using real photos, but the day they start offering this AI slop I’m quitting. Looks absolutely vile, and what in the world are siesta potatoes?

  21. If they’re using AI they can’t be testing their recipes…

  22. tansanmizu

    I used to actually love the food photography they did for the cards. So upsetting. Sorry for all those talented food stylists who probably got fired.

  23. Sarah_Femme

    That is uncanny valley level gross looking. Probably using the last of my credits and cancelling after slowing down this year. It was a good run, I guess.

  24. zesty_9666

    oh my GOD that is appalling the worst i have seen

  25. Demomanx

    When I saw this post I thought it was a joke, you know? “Haha, Hello Fresh is like this” you are all telling me this is real?!

  26. DoyourealEYES

    The AI is ludicrous. That’s going to backfire for them.

  27. Miserable-Bowl-5701

    The issue is they keep laying off the creative teams and using ai, the new ceo said with ai they cut down time working from 40 hours a task to 3 hours, they don’t care about people or you, they care about your money. Horrible company which is ruining people lives.

  28. ultranec123

    I’ve seen some AI recipe images that nearly fooled me from them, but dear lord, this looks incredible unappetizing

  29. January1171

    Man I’m usually on the “people are overly calling out ai” train but this is blatantly bad 💀

  30. Juliecstasy

    Lolololll at all the comments 🤣

    Yeah why does it look like a hamburger puppet that overdosed on cheese sauce