The authentic taste of Made in Italy dairy was launched successfully in a promotional tour that, after reaching the main European cities, concluded successfully. Organized by the Consortium for the Protection of Mozzarella di Bufala Campana PDO, in synergy with the Consortium for the Protection of Ricotta di Bufala Campana PDO and the Consortium of Prosciutto di San Daniele PDO. The European Campaign aimed to strengthen the export of Italian excellence through an ambitious promotional plan targeting new generations of consumers, using modern and innovative languages to best highlight the culture behind unique products in the world. The project developed through a diverse range of communication and expression means, a digital advertising campaign was set up alongside an outdoor campaign with billboards and totems installed in shopping centers and subway stations. A series of events, held from September to November in institutional venues such as embassies and cultural institutes, restaurants, and trendy venues, consolidated the presence of the Consortia in different countries to reach all types of consumers. All events were sold out, signaling the growing success of Bufala Campana Dop abroad.
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Dining and Cooking