An interesting article about it. The deal is from August but they just rolled it out.
Sylfaein
Well, looks like there’s no hope of them rolling back the AI slop. I wonder if there’s a way to make them stop sending us return offers, because we’re *definitely* not coming back now that they’ve turned AI loose all over the place.
tots4scott
The article you linked makes no sense on ts AI application, besides some “streamlining”, like do they really think AI will make good and acceptable recipes? Lol like how many more recipes per dollar invested will they get?
Not to mention you cant just throw seafood and beef into any dish.
No_Candidate_2965
yikes. hate that my money contributed to this.
mad0666
Woof. And I will finally be canceling my subscription after being a client since they first started.
robbviously
Disgusting. Cancel your subscription. They won’t listen unless it impacts their wallet.
polishbabe1023
I cancelled today. The AI recipes took me over the edge. Im not a good cook so I cant spot what might be wrong
XcelQueen
Do we know how many people were laid off because of AI? Do we know how much productivity it will take for AI to exceed the human value they are replacing?
mytrucci
Been using HelloFresh for five years. Hundreds of meals. But shit has steadily gone downhill in quality and value, and I won’t be supporting a company that throws all of their resources into AI. Fuck this shit and fuck HelloFresh.
SirDanmark
Old news! But if you want to stay in business, you have to disrupt yourself. Plain simple business ABC
Go HelloFresh! Yeah there will be hiccups, learning by doing.
SadSunflower904
Will not be using their services anymore. It’s all gone to 💩.
topsidersandsunshine
Canceled my membership!
Feline3415
I was just skipping for a while, but after this, I decided to cancel completely.
banaslee
1. Public companies will often release press releases they believe will increase their share value. What they announce doesn’t need to be released in some cases 2. Associating your brand with AI without a clear value proposition is a two edged knife: if AI bubble doesn’t burst you get some gains in the market. If it does then you lose value as investors won’t consider your company an alternative 3. What the article describes is not what we see people reporting 4. HelloFresh being HelloFresh
robbiegd
just canceled. showing my solidarity with my wallet that this isn’t what i want
OverstuffedPapa
Zero chance the CEOs will admit this if/when it fails. The company will go under before they admit a mistake and roll it back because of their precious shareholders and their own bonuses. So gross. I’m sad to see as I would sign back up if AI was rolled back, but that’s clearly not happening.
FindingE-Username
Thing is, I just can’t imagine that AI can come up with ideas that a few actual human chefs couldn’t.
Sindorella
This is why I will never subscribe again. I worked training AI for a while and the recipes they gave me had cheese listed 17 times and ridiculous ingredients and amounts listed in otherwise simple recipes. Bye forever Hello Fresh and EveryPlate.
justkatja
Cancelled my membership as well. Send a message to their pockets.
19 Comments
https://www.forbes.com/sites/stephenwunker/2025/11/06/hellofreshs-recipe-revolution-why-ai-personalization-meant-redesign/
An interesting article about it. The deal is from August but they just rolled it out.
Well, looks like there’s no hope of them rolling back the AI slop. I wonder if there’s a way to make them stop sending us return offers, because we’re *definitely* not coming back now that they’ve turned AI loose all over the place.
The article you linked makes no sense on ts AI application, besides some “streamlining”, like do they really think AI will make good and acceptable recipes? Lol like how many more recipes per dollar invested will they get?
Not to mention you cant just throw seafood and beef into any dish.
yikes. hate that my money contributed to this.
Woof. And I will finally be canceling my subscription after being a client since they first started.
Disgusting. Cancel your subscription. They won’t listen unless it impacts their wallet.
I cancelled today. The AI recipes took me over the edge. Im not a good cook so I cant spot what might be wrong
Do we know how many people were laid off because of AI? Do we know how much productivity it will take for AI to exceed the human value they are replacing?
Been using HelloFresh for five years. Hundreds of meals. But shit has steadily gone downhill in quality and value, and I won’t be supporting a company that throws all of their resources into AI. Fuck this shit and fuck HelloFresh.
Old news! But if you want to stay in business, you have to disrupt yourself.
Plain simple business ABC
Go HelloFresh! Yeah there will be hiccups, learning by doing.
Will not be using their services anymore. It’s all gone to 💩.
Canceled my membership!
I was just skipping for a while, but after this, I decided to cancel completely.
1. Public companies will often release press releases they believe will increase their share value. What they announce doesn’t need to be released in some cases
2. Associating your brand with AI without a clear value proposition is a two edged knife: if AI bubble doesn’t burst you get some gains in the market. If it does then you lose value as investors won’t consider your company an alternative
3. What the article describes is not what we see people reporting
4. HelloFresh being HelloFresh
just canceled. showing my solidarity with my wallet that this isn’t what i want
Zero chance the CEOs will admit this if/when it fails. The company will go under before they admit a mistake and roll it back because of their precious shareholders and their own bonuses. So gross. I’m sad to see as I would sign back up if AI was rolled back, but that’s clearly not happening.
Thing is, I just can’t imagine that AI can come up with ideas that a few actual human chefs couldn’t.
This is why I will never subscribe again. I worked training AI for a while and the recipes they gave me had cheese listed 17 times and ridiculous ingredients and amounts listed in otherwise simple recipes. Bye forever Hello Fresh and EveryPlate.
Cancelled my membership as well. Send a message to their pockets.