Venture inside the Ballarò market – a lively and historic city market in Palermo’s Albergheria district – and you will find yourself catapulted into a sensory experience: the colors of the fruits and vegetables, the smoke from the grills clouding the alleys, the smell of spices mingling with the smell of survival. And then the voices: they all shout here. Or rather: they “abbannìano.”
“Abbanniari” is the ancient custom of Palermo street vendors to sing out their goods to attract customers’ attention. Derived from the times and from a world in which marketing studies and advertising techniques had not yet arrived, in which even noticeable signage was a quantum leap that not all merchants could afford, the abbanniata was the democratic and free tool available to street vendors, because all they needed was their own voice.
Dining and Cooking