The winter season is touted as the most wonderful time of the year, and with all the recent product launches in the past few weeks, we certainly can’t disagree. From holiday favorites like Peeps and peppermint bark lining up store aisles, to limited-time menus at our favorite restaurants and coffee shops, we’ve been drooling over this year’s finds. Now, another fun winter-y product just popped up at Target, and it brings plenty of festive vibes.
Target Releases New Sugar Cookie-Flavored Milk for Santa
You might recall that in 2018, Target released a very popular sugar-cookie-flavored milk that stole shoppers’ hearts. Unfortunately, the drink disappeared from shelves in 2019 and never returned—until now.
Allrecipes / Target
Target just quietly launched a new Sugar Cookie-Flavored Milk for Santa, a decadent sip that tastes just like a freshly baked sugar cookie. The latest product, from the chain’s private label Favorite Day, comes in a quart-sized carton featuring Santa’s beard and iconic red suit, along with a cookie and milk.
Just in time for the holiday season, this sippable treat is sweet and festive, making it a perfect choice for adding a bit of whimsical flavor to your routine. Though it’s unclear whether the new milk is made by the same manufacturer that made the product from 2018, one thing is true: Fans already can’t get enough of it.
One reviewer compared the drink to the delicious remnants of cereal-soaked milk. “Tastes like Lucky Charms milk,” they shared. “It’s not overly sweet. It’s 1% milk, so it’s a thin consistency; we love it.”
Another fan enjoyed the milk so much that they implored the brand to make it a permanent offering: “Please please please keep this forever, it’s so good 1000/10.”
While the cookie-inspired milk seems to be winning over many shoppers, there is one detail some fans can’t get past. According to those who’ve tried the product, don’t be alarmed if you pour the milk into a cup and find it’s pale orange instead of white.
“I need a gallon of this,” one fan wrote. “This milk is perfectly balanced with the flavor and sweetness, though the orange-y color threw me off initially. This needs to be around all year, as this is the best thing I’ve ever had.”
Wondering how to use the festive product? Try adding a splash to your coffee in place of your usual creamer for a cookie-flavored latte. Or blend it with your favorite ice cream for a frosty milkshake. If all else fails, you can always keep things simple by drinking it as is—it’ll be just as delicious!
The new Sugar Cookie Milk for Santa is available for $2.49, though prices may vary by location. So, head to your nearest Target now to pick up a bottle or two of the seasonal beverage for a boost of holiday spirit.
Dining and Cooking