This advertising content was produced in collaboration with our partners, Vinarchy and Campo Viejo.
What’s the secret to finding red wines that readily drive sales for a restaurant or bar program? Choose a well-known brand that delivers trusted quality, overdelivers at multiple price points, and pairs with a wide range of dishes. The secret, in short, is Campo Viejo Rioja.
A leader in one of the world’s most dynamic wine regions, Campo Viejo has crafted wines that deliver authentic Spanish character with a modern, vibrant edge for more than six decades. Rooted in old-world craftsmanship yet driven by innovation, the winery’s dedication to producing high-quality and accessible wines has made Campo Viejo the top-selling Rioja globally and the number one Spanish table wine in the U.S.
There’s a Campo Viejo Rioja for every guest and every budget, each one meeting the rigorous standards of the Rioja DOCa, which sets a benchmark for quality. Guests looking for an approachable red will love the vibrant and aromatic Tempranillo, with its intense red fruit character, soft, fresh mouthfeel, and hint of spice from four months of aging in American oak barrels. The Campo Viejo Tempranillo’s inviting, food-friendly character and approachable price point make it an easy and fast-moving by-the-glass selection.
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For those looking to trade up for a more elevated experience, Campo Viejo Reserva is the winery’s flagship. A classic interpretation of Spanish red wine, the Reserva offers elegance with every sip thanks to extended aging—18 months in French and American oak barrels followed by an additional 18 months in bottle, which allows the wine to achieve optimum complexity perfectly balanced by refined tannins, medium body, and a memorable finish.
The pinnacle of the collection, the Gran Reserva is the perfect option for diners celebrating special occasions. A rich, harmonious wine, the Gran Reserva is produced from grapes from older vineyards and aged for 24 months in oak before a further 36 months in bottle. Complex black and red berry aromas intertwine with spicy nuances and entrancing acidity, resulting in a wine that is ethereally balanced and sophisticated. And even though the Gran Reserva is Campo Viejo’s most premium option, it absolutely overdelivers on price, making a second bottle a natural sell.
With today’s tight restaurant margins, minimizing beverage waste is crucial; the average by-the-glass program averages 10 percent in loss due to waste. By choosing wines with broad consumer appeal, like Campo Viejo, beverage directors can combat that lost revenue. Plus, even though these Riojas exude depth and pair seamlessly across cuisines, Campo Viejo’s wines are lower in sugar and use less sulfur dioxide than many others.
With a renewed emphasis on digital engagement, retail visibility, and on-premise partnerships, Campo Viejo Rioja is connecting with today’s consumers in more meaningful ways, primarily with the experiences where food and wine intertwine. Its growing footprint in restaurants and bars—anchored by versatile wine-by-the-glass options and food-friendly styles—reinforces Campo Viejo as the go-to Spanish red for every wine list.
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Dining and Cooking