Wine Australia’s national campaign has been rapidly gathering momentum since its August launch. Its flexible nature has encouraged widespread adoption by trade and is resonating strongly with consumers. Designed for longevity, the campaign is positioned to support the wine sector into the future.
To date, the campaign has reached over half a million industry professionals, resulting in strong visitation to the campaign website. More than a thousand marketing asset sets have been downloaded and hundreds of partners have registered to activate the campaign in their venues and businesses.
On the consumer side, the campaign has seen strong results across a broad range of channels including traditional media, social media and paid advertising. The campaign has reached millions of people, with the @_australianwine Instagram account seeing significant growth in engagement and followers as a result of the campaign’s relevance and relatability.
The campaign has achieved all of this by reassuring consumers of one simple fact: Yes, we do make a wine for that right here in Australia.
Now, Wine Australia is calling on trade to continue showing support, or, if you haven’t already, to join the movement that is helping grow Australian wine at a crucial period. With both summer and the festive trading period upon us, the time to act is now.
How to get involved:
While simple in its messaging, the ‘We make a wine for that’ campaign is unique in the versatility it offers to trade. The comprehensive suite of free marketing assets and templates have been designed to be easily customised for your business. Wine brands, retailers, venue operators, and marketers can utilise images that best suit their business or brand, as well as incorporating their own logos.
The focus on occasion-based imagery means the campaign is adaptable across a wine range of consumption moments and locations. Whether targeting at-home or out of home, casual gatherings or fine dining, the campaign can align with your brand and customer experience.
Australia’s wine sector are also encouraged to submit upcoming events to the national events calendar which can be found at www.australianwine.com. This free service not only increases visibility of your events but also extends reach through promotion on Australian Wine social media channels, helping to connect trade with a broader audience.
Already, national retail groups such as Endeavour, state-based independents Ritchies and Fassina, on-premise venues, and state and regional associations such as NSW Wine are making the most of the campaign’s resources. Join them to be part of a collective effort to bring the quality and diversity of Australian wine to more occasions.
To submit your upcoming events or access the free marketing toolkit, head to www.wineaustralia.com/wemakeawineforthat.
Trade campaign highlights:Over 15,000 views of trade campaign websiteMore than 1,000 asset sets downloadedHundreds of activation partners registeredOver 500,000 reached through media coverage and trade publication adverts as at end October 2025
Dining and Cooking