Market Overview
The United States Olive Oil Market continues to experience steady and resilient growth as consumers increasingly shift toward healthier dietary choices and premium food products. Valued at US$ 2.99 billion in 2024, the market is projected to expand at a compound annual growth rate (CAGR) of 8.14% from 2025 to 2033, reaching an estimated US$ 6.04 billion by 2033, according to Renub Research.
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This robust growth trajectory is fueled by rising awareness of olive oil’s cardiovascular and anti-inflammatory benefits, increasing adoption of Mediterranean dietary patterns, and expanding applications beyond traditional cooking. The market is also benefiting from the growing popularity of organic and extra virgin olive oil varieties, technological advancements in production, and heightened emphasis on sustainable and eco-friendly agricultural practices.
Olive oil has evolved from being a specialty imported product to a mainstream household staple across the United States. Its versatility in cooking, combined with expanding use in personal care, cosmetics, and pharmaceutical formulations, positions olive oil as a multifunctional commodity with strong long-term demand fundamentals.
United States Olive Oil Market Outlook
Olive oil is a natural oil extracted from olives, predominantly cultivated in Mediterranean regions. It is widely recognized for its high concentration of monounsaturated fats, antioxidants, and bioactive compounds that support heart health and reduce inflammation. In the United States, increasing health consciousness has significantly transformed consumer cooking habits, placing olive oil at the center of modern kitchens.
Beyond culinary use, olive oil has gained traction in skincare, haircare, wellness supplements, and pharmaceutical applications due to its moisturizing, antioxidant, and therapeutic properties. As consumers seek clean-label, plant-based, and functional ingredients, olive oil’s relevance continues to grow across multiple industries.
Restaurants, food manufacturers, and retail chains are expanding their olive oil offerings, while e-commerce platforms enable broader access to premium and imported varieties. This evolving ecosystem reinforces olive oil’s strong growth outlook in the U.S. market.
Key Growth Drivers in the United States Olive Oil Market
Growing Health Awareness and Demand for Healthy Cooking Oils
One of the primary growth drivers is the rising consumer awareness regarding the health benefits associated with olive oil consumption. American consumers are increasingly replacing saturated and hydrogenated fats with heart-healthy oils rich in monounsaturated fatty acids. Olive oil’s role in reducing bad cholesterol, supporting cardiovascular health, and lowering inflammation has made it a preferred choice among health-focused households.
The widespread promotion of the Mediterranean diet by nutritionists and health organizations has further accelerated olive oil adoption. Consumption levels in the United States have grown dramatically—from approximately 28,000 metric tons in 1970/71 to over 400,000 metric tons in the 2020s, accounting for nearly 5% of total vegetable oil consumption. For the 2024/25 marketing year, the U.S. is expected to be the second-largest olive oil consumer globally, representing about 13% of worldwide usage over the past decade.
Rising Demand for Organic and Premium Olive Oil
Demand for organic, cold-pressed, and extra virgin olive oil (EVOO) has surged as consumers seek authenticity, superior taste, and higher nutritional value. Premium olive oils, often sourced from traceable origins and produced using sustainable farming methods, are gaining popularity among gourmet chefs and quality-conscious buyers.
Clean-label preferences and environmental concerns are prompting manufacturers to invest in transparent sourcing, eco-certifications, and sustainable packaging. Specialty retailers and large chains alike are expanding their premium olive oil assortments.
In September 2024, Mediterranean food and beauty brand Kosterina expanded into more than 600 Target stores nationwide, marking Target’s entry into the premium olive oil category. The launch includes organic extra virgin olive oil products and highlights the growing retail demand for high-end offerings.
Foodservice and Culinary Sector Expansion
The foodservice industry represents a major growth engine for the olive oil market. Restaurants, cafés, catering services, and fast-casual dining outlets increasingly rely on olive oil for its versatility and health appeal. It is widely used in salad dressings, marinades, sautéing, grilling, and finishing dishes.
As global cuisines—particularly Mediterranean, Italian, and Middle Eastern—gain popularity in the U.S., olive oil has become an essential kitchen ingredient. The shift toward healthier restaurant menus has further boosted demand. In September 2024, Corto Olive Co. introduced its limited-edition Harvest 2024 Agrumato-Method Calabrian Chili Olive Oil, reflecting the premiumization trend within foodservice applications.
Challenges Facing the United States Olive Oil Market
Price Volatility and Supply Chain Disruptions
The U.S. olive oil market is highly dependent on imports, making it vulnerable to global price fluctuations. Weather-related disruptions in major producing countries such as Spain, Italy, and Greece often lead to supply shortages and rising prices. Trade policies, logistics constraints, and transportation costs further complicate supply stability.
Such volatility may temporarily push consumers toward alternative cooking oils, particularly during periods of sharp price increases.
Prevalence of Counterfeit and Low-Quality Products
Another major challenge is the presence of adulterated or mislabeled olive oil products in the market. Some low-grade blends are falsely marketed as extra virgin olive oil, eroding consumer trust and brand credibility. Limited enforcement of labeling standards has made it difficult for consumers to differentiate between authentic and inferior products.
Industry stakeholders and regulatory bodies are increasingly advocating for stricter quality standards, improved traceability systems, and consumer education initiatives to combat fraud.
Segment Analysis
United States Refined Olive Oil Market
Refined olive oil remains popular among cost-sensitive consumers and commercial kitchens. Its mild flavor, neutral aroma, and lower price point make it suitable for frying, baking, and large-scale food processing. While it lacks some of the antioxidants found in extra virgin olive oil, refined olive oil continues to serve as a practical alternative for everyday use.
United States Extra Virgin Olive Oil Market
Extra virgin olive oil dominates the premium segment of the U.S. market. Known for its rich taste, aroma, and high antioxidant content, EVOO is favored by health-conscious consumers and culinary enthusiasts. Rising demand for organic and sustainably sourced EVOO has prompted retailers and online platforms to broaden their product offerings, reinforcing this segment’s strong growth prospects.
Packaging Trends
Olive Oil Bottles Market
Glass bottles—particularly dark glass—remain the preferred packaging option due to their ability to protect oil quality from light and oxidation. Sustainability considerations are driving demand for recyclable and aesthetically appealing packaging that enhances brand differentiation, especially in the premium segment.
Olive Oil Pouches and Alternative Packaging
Flexible pouches and innovative packaging formats are gaining traction due to their lightweight design, lower carbon footprint, and improved shelf life. Resealable pouches offer convenience and portion control for households and foodservice operators alike.
In May 2024, Neolea introduced extra virgin olive oil in environmentally friendly aluminum cans featuring its innovative Fresh Cap, designed to preserve freshness and flavor while promoting sustainability.
Application Insights
Food & Beverage Industry
Beyond traditional cooking, olive oil is increasingly used in gourmet snacks, sauces, dressings, and specialty food products. Health-oriented manufacturers are incorporating olive oil into functional foods and plant-based alternatives, leveraging its premium positioning and nutritional benefits.
Pharmaceutical and Wellness Applications
Olive oil’s anti-inflammatory and antioxidant properties make it a valuable ingredient in pharmaceutical formulations, supplements, topical creams, and dermatological products. Growing interest in natural and herbal remedies is driving demand for pharmaceutical-grade olive oil in the U.S.
Regional Market Insights
East United States
The eastern region, including states such as New York and Florida, leads consumption due to diverse culinary cultures and strong demand for premium food products. Specialty stores and gourmet retailers play a significant role in market growth.
North United States
Northern states such as Illinois and Massachusetts benefit from high consumer awareness, strong retail infrastructure, and growing interest in organic and farm-to-table food movements. Educational initiatives and product transparency are further driving adoption.
Competitive Landscape
Key players operating in the United States Olive Oil Market include:
Pompeian, Inc.
Bertolli
Filippo Berio
Colavita USA, LLC
STAR Fine Foods
Goya Foods, Inc.
California Olive Ranch Inc.
Olivari
Olivina, LLC
These companies are focusing on product innovation, sustainability initiatives, premium branding, and distribution expansion to strengthen their market presence.
Final Thoughts
The United States Olive Oil Market is on a strong growth trajectory, supported by rising health awareness, premiumization trends, and expanding applications across food, personal care, and pharmaceuticals. While challenges such as price volatility and counterfeit products persist, increasing consumer education and regulatory oversight are expected to improve market transparency.
With the market projected to reach US$ 6.04 billion by 2033, olive oil is set to remain a cornerstone of healthy living and premium consumption in the U.S., offering significant opportunities for producers, retailers, and investors alike.
Dining and Cooking