Costco just dropped your new favorite go-to spice.
If you’re in need of a new bold and savory seasoning that goes well with just about any dinner meal, Costco has one that deserves a spot in your spice cabinet.
According to a recent Instagram post from CostcoGuide, The Spice House has recreated and bottled up a taste of Italy in a must-have blend: Old World Italian Rustic Fennel & Herb Seasoning.
This brand’s best-selling seasoning captures the classic flavor profile Italian food lovers crave—we’re talking freshly ground flavor, aromatic fennel, balanced herbs, and rich, rustic depth typically found in traditional Italian sausage.
According to the Instagram post, the blend consists of cracked fennel seed, oregano, crushed red chiles, garlic and more, and “resembles flavors of Italian sausage, so it can be used in just about anything.”
The versatile option instantly adds “authentic Italian flavor” to a wide-range of dishes like pasta, beef, pork and vegetables, making it a must-have for weeknight meals, no matter if you’re cooking from scratch or looking for an easy shortcut to bold flavor.
Get Authentic Italian Flavor For Less Than $10
While a little goes a long way, Costco is making sure you’ve got enough to get you through the winter months, as you prepare plenty of cozy home-cooked meals for yourself and your loved ones.
The large jar is exclusively available at Costco for a limited time and in select markets. Shoppers in the Midwest and Texas can currently find it in stores, with plenty of excitement already generating online.
“That Italian seasoning looks so different but so delicious!” one wrote on a video for Costco Buys.
“it is, I put in on roasted squash rings, also EVOO,” one customer expressed of their favorite dish to use the seasoning on, also issuing a warning that it’s “Slightly salty so don’t put too much. Really tasty!”
The best part is that the 10.2 oz jar is available for less than $10, with one video showing the price at $9.49. Costco’s website with same-day delivery has it listed for $10.77.
With limited availability and so many uses, this item is likely one you’ll want to stock up on before it’s gone.
Related: Costco’s Latest Frozen Find Has a Sweet Twist Shoppers Didn’t See Coming
This story was originally published by Parade on Dec 17, 2025, where it first appeared in the Food & Drink section. Add Parade as a Preferred Source by clicking here.

Dining and Cooking